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Fox Corp buys video podcast company Red Seat Ventures

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Fox Corp said on Monday it bought Red Seat Ventures, the digital media company whose clients include former Fox News stars Megyn Kelly and Tucker Carlson, in a bid to tap younger audiences and the growing podcast market.
Fox Corp has acquired Red Seat Ventures, a company known for producing video podcasts and digital content, particularly in the sports and entertainment sectors. This acquisition aims to bolster Fox's digital content strategy by integrating Red Seat's expertise in creating engaging video content for platforms like YouTube and social media. Red Seat Ventures, founded by former ESPN executive John Skipper and sports media personality David Samson, has been successful in producing shows that resonate with a broad audience, including popular series like "The Dan Le Batard Show with Stugotz." The deal is part of Fox's broader initiative to expand its digital footprint and adapt to the evolving media consumption habits, focusing on direct-to-consumer content. Financial details of the acquisition were not disclosed in the announcement.

Read the Full MSN Article at:
[ https://www.msn.com/en-ca/entertainment/tv/fox-corp-buys-video-podcast-company-red-seat-ventures/ar-AA1yKVq6 ]