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How India's Got Latent went from viral sensation to scandal

The article from Afaqs discusses the rise and fall of "India's Got Latent," a satirical Instagram page that became a viral sensation in India. Initially, the page, run by a 23-year-old named Anshuman, gained popularity for its humorous take on Indian culture, politics, and everyday life, amassing over 1.2 million followers. However, its success was short-lived due to a series of controversies. The page was accused of copying content from other creators without credit, leading to public outcry and legal threats. Additionally, Anshuman's attempt to monetize the page through merchandise and a paid subscription model backfired, as it was perceived as exploiting the community that had supported its growth. The backlash was further intensified when Anshuman made insensitive comments about mental health, which led to a significant drop in followers and advertisers pulling out. Ultimately, the page's reputation was tarnished, turning what was once a beloved source of entertainment into a cautionary tale about the pitfalls of viral fame, content originality, and the importance of maintaining a positive relationship with one's audience.

Read the Full AFAQS Article at:
[ https://www.afaqs.com/news/social-media/how-indias-got-latent-went-from-viral-sensation-to-scandal-8723395 ]