• Sun, February 16, 2025

by: Nielsen

JioHotstar And Nielsen Collaborate For Advanced Ad Measurement Ahead Of Tata IPL 2025

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen's DAR - Digital Ad Ratings) and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.

by: pinkvilla

Sivakarthikeyan turns 40: Sudha Kongara drops BTS clip from Parasakthi; Kamal Haasan wishes success for the actor

Tamil star Sivakarthikeyan celebrates his 40th birthday today. Special wishes pour in from filmmaker Sudha Kongara and senior icon Kamal Haasan. Read on.

by: MSN

One of the Most Powerful Men in Hollywood Weighs In On Blake Lively and Justin Baldoni's Legal Fight

Nearly two months after the legal battle between It Ends With Us co-stars Blake Lively and Justin Baldoni began, one of the most powerful men in Hollywood has weighed in on the situation. While appearing on Freakonomics Radio Live last week,

by: MSN

Anubhav Singh Bassi's stand-up shows cancelled over 'indecent language'; internet comes to his defense

Actor-comedian Anubhav Singh Bassi's stand-up shows in Lucknow were cancelled by the police amid Ranveer Allahbadia's India's Got Latent row.

by: pinkvilla

Kim Sae Ron death: Actress' last social media update was a tribute to late ASTRO's Moonbin; SEE

Kim Sae Ron's last social media update before untimely demise in 20s, was about ASTRO's deceased member Moonbin.

by: MSN

Patrick Rodgers' Wife Jade Rodgers Is Actress in 'Harry Potter' and 'Avengers' Movies

Rodgers has been a major support amid the golfer's rise on the PGA Tour. The couple have two children together: son Rafi and daughter Rosie Willow. Jade also has a superb career of her own in the film industry.

by: MSN

Married At First Sight fans roast editing fail as they are convinced they heard gross sound on show

Sharp-eared Married At First Sight viewers have roasted the series after they heard a gross sound during Sunday night's episode.

by: MSN

Cardi B and NFL's Stefon Diggs Fuel Romance Rumors

Cardi B and NFL's Stefon Diggs were photographed out together on Valentine's Day, six months after the "Bodak Yellow" rapper filed for divorce from Offset.
  • Mon, February 17, 2025

by: Forbes

Touchdown For Inclusion? The NFL's Evolving DEI Strategy

The NFL's current commitment to DEI through action, investment, programming, and inclusive commercials earns it "Inclusion Hero of the Week" status.

by: Firstpost

How Parineeti Chopra gained 16 kilos for Netflix's 'Amar Singh Chamkila' and went back to being fit

In her latest appearances, Parineeti looks fit and gorgeous, particularly during her recent airport appearance in Mumbai, where she sported athleisure and in a black dress for an event

by: NDTV

Cancel Culture, Pressure And An Ideal Image: What's Driving South Korean Celebrities To Suicide

South Korea's entertainment industry has witnessed a shocking number of young celebrity deaths in recent years, with many dying by suicide. The untimely death of Kim Sae Ron, a 24-year-old actress, on Sunday (February 16) brings this painful reality back to the forefront.

by: Zawya

Miral launches 'Ruwad' Awards to celebrate excellence in guest experience

Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, launches Yas Island's first annual Awards programme, 'Ruwad Awards'. In line with its commitment to recognizing excellence in guest services and setting new benchmarks within the tourism and entertainment industries,

by: Oneindia

Kajol And Ajay Devgn Divorce Rumors: Fans Wonder After Social Media Posts

Kajol and Ajay Devgn's Valentine's Day posts have sparked divorce rumors, but there's no official statement confirming any issues. Fans wonder if everything is okay between the beloved couple, who have been married since 1999.

by: Reuters

China urges US to 'correct its mistakes' after State Department website removes Taiwan independence reference

The page also added a reference to Taiwan's cooperation with a Pentagon technology and semiconductor development project and says the U.S. will support Taiwan's membership in international organizations "where applicable.

by: Mediaite

Adam Sandler's Pitch Perfect SNL 50 Song Gets a Standing Ovation From Star-Studded Audience

Sandler had an audience packed with comedy legends hanging on every word and erupting in applause after his heartfelt and hilarious SNL50 tribute song.

by: thenewdaily

Five of the biggest takeouts from James Murdoch's bombshell interview

James Murdoch has offered rare insights into the deliberations of the Murdochs and how they really do mirror Succession.

by: pinkvilla

BTS makes brief appearance in Saturday Night Live's 50th Anniversary Special; fans call it 'iconic'

BTS made a brief but iconic appearance during the 50th anniversary of SNL, reminding fans of their historic 2019 performance.

by: tyla

Kevin Costner's unexpected reaction to Ryan Reynolds' 6-word 'joke' about Justin Baldoni has people making same point

Kevin Costner's unexpected reaction to Ryan Reynolds' 6-word 'joke' about the Blake Lively and Justin Baldoni legal drama has people making the same point.

by: Yahoo

Netflix adds 'tragic' new true crime documentary to its highly-acclaimed roster

When you buy through links on our articles, Future and its syndication partners may earn a commission.

by: Tuko

Grand P Finds His Perfect Match After Breaking up With Ivorian Plus Size Eudoxie

Guinean singer Grand P introduced his new girlfriend, Mariame Kaba, after his split from Ivorian socialite Eudoxie Yao. The artist shared romantic photos online.

by: pinkvilla

BAFTAs 2025: Kieran Culkin Co-Star Jesse Eisenberg Accepts Best Supporting Actor on His...

Kieran Culkin and Zoe Saldana win Best Supporting Actor and Actress at the BAFTAs 2025. Find the details inside.

by: Firstpost

Ibrahim Ali Khan-Khushi Kapoor in Netflix's 'Nadaaniyan', Avinash Tiwary-Aditi Rao Hydari in Imtiaz Ali's next: Pairs to look forward to in 2025

With a plethora of high-octane action and heart-warming romances on the horizon, the silver screen is poised to witness a wave of excitement and novelty

by: pinkvilla

BAFTAs 2025: Brady Corbet Wins Best Director For The Brutalist As Film Continues to Dominate This Year's Show

At the BAFTAs 2025, Brady Corbet bags the Best Director for The Brutalist which becomes one of the event's top winners. Read on to know the details.

by: MSN

Elon Musk quips he finds Genghis Khan 'interesting' in wake of Ashley St. Clair baby claim

Elon Musk quipped that he finds Ghengis Khan "particularly interesting" — just days after a conservative influencer claimed she gave birth to the tech titan billionaire's 13th child. "For some reason,

by: MSN

Farah Khan Cracks Udit Narayan Kiss Joke While Meeting BFF Sania Mirza's Son; Fans Go 'Pls Make Brainrot Movies Again'

Farah Khan left her BFF Sania Mirza laughing after she cracked a joke related to Udit Narayan's kiss controversy while meeting the former Tennis player's son at her home. The video has left netizens impressed,

by: MSN

Regina Daniels deactivates Instagram account as husband allegedly welcomes child with Chika Ike

Nollywood actress, Regina Daniels has deactivated her Instagram account amid the ongoing rumors of her husband, Ned Nwoko, welcoming a child with Chika Ike. It was widely circulated on social media that actress Chika Ike,

by: MSN

BAFTA: Adrien Brody wins best actor for 'The Brutalist'

It's a big night for Adrien Brody as he just won the Best Actor award for his captivating performance in 'The Brutalist' at the 78th edition of BAFTA. As soon as Variety shared the update, Brody's fans chimed in the comment section and congratulated the star over his win.

by: MSN

WWE wealth showdown: Liv Morgan and Rhea Ripley net worths compared

The world of WWE (World Wrestling Entertainment) has seen a surge in female talent over the years, with wrestlers like Liv Morgan and Rhea Ripley making their mark in the ring and beyond. But when it comes to their financial standing,

by: MSN

See how much Chloe Bailey's romance with Burna Boy is trending

Many netizens on social media decided to comment on Nigerian singer Burna Boy's new relationship with American 26-year-old singer and actress Chloe Bailey.

by: MSN

Ektaa Kapoor to file Rs 100 crore defamation suit amid legal battle over Hindustani Bhau's 2020 complaint alleging disrespect to Indian soldiers

Producer Ektaa Kapoor, along with her family and ALT Digital Media Entertainment Ltd., is gearing up to take stringent legal action against individuals allegedly spreading false and misleading information about them.

by: MSN

"You are a MUSE girl!": Fans swoon over Anne Hathaway as she poses for W Magazine China's cover

Anne Hathaway has once again proved herself as a legend of the big and small screen. The Academy Award-winning actress was recently featured on the cover of W Magazine China.

by: MSN

SNL50: Blake Lively is Shocked as Ryan Reynolds Jokes About Her Feud with Justin Baldoni

The 50th anniversary special of Saturday Night Live saw the presence of some of the biggest Hollywood stars including Ryan Reynolds, Steven Spielberg, Blake Lively, Emma Stone, Lady Gaga, Sabrina Carpenter,

by: MSN

Key Spanish TV Titles at Berlin, From Alex de Iglesia Dystopian Sci-fi to a RTVE Super-Production

Spain's rich TV show lineup at the Berlin Film Festival also features a screening of Atresmedia's "Red Flags," charting the often pained sexual and emotional awakening of four Gen Z teens. Selected titles at Berlin: Berlinale Market Selects "Honor,

by: MSN

India's Got Latent row: YouTuber Samay Raina's request rejected by Maharashtra Cyber Cell

YouTuber Samay Raina's request to record his statement via video conferencing has been denied by Maharashtra Cyber Cell. Raina, who is in the US, faces charges over controversial remarks made on his show by Ranveer Allahbadia.

by: MSN

F1 confirms line-up and presenters for F1 75 event in London

It is almost time for F1 75, the official launch of the liveries teams will don on their cars for the 2025 Formula 1 season, from the O2 Arena in London. For a long time, it has been unclear exactly what fans in attendance could expect from the event.

by: MSN

2NE1 Fans Call for Park Bom's Removal After Third 'My Husband' Post About Lee Min Ho

The 2NE1 fan union has issued a formal statement demanding Park Bom's removal from upcoming 2NE1 activities following a series of controversial social media posts about Lee Min Ho. In their statement released on the 16th,

by: MSN

BAFTA Awards: 'Super/Man: The Christopher Reeve Story' wins Best Documentary

There's great news for fans of 'Super/Man: The Christopher Reeve Story' as it won Best Documentary award at the 78th British Academy Film Awards (BAFTA). Deadline shared the update on its site. The documentary traces Reeve's rise from an aspiring actor to a global star,

by: MSN

German President's X account hacked and switched from Hitler to Bihar Govt handle

German President Frank-Walter Steinmeier's official X account was hacked. Hackers initially changed the account to Adolf Hitler's profile, followed by another change to the Bihar Government's Water Resources Department.

by: MSN

Exploring life and faith as you've never seen before

As life would have it, even those successful and satisfied in our current world tend to worry obsessively about the next. We're talking about the fear of death — that journey into the unknown. One common antidote is to joke about it.

by: MSN

'Conclave' named best film at BAFTAs, 'The Brutalist' also honoured

Papal selection thriller "Conclave" and period drama "The Brutalist" were the big winners at the BAFTA Film Awards on Sunday, winning four prizes each. "Conclave", which had led nominations with 12 nods,

by: MSN

Indian flag missing from Karachi stadium before Champions Trophy, video goes viral

In a video that has gone viral on social media, the Indian flag was reportedly missing at the National stadium in Karachi ahead of the Champions Trophy 2025. At ICC events, it is common practice to have flags of all the participating nations displayed at each venue.

by: MSN

Not Seen On TV: 'Everything About My Wife' media conference Online Exclusive

Check out what happened during the media conference for the upcoming romantic comedy film 'Everything About My Wife,' featuring Jennylyn Mercado, Dennis Trillo, and Sam Milby. 'Everything About My Wife' is a collaboration of CreaZion Studios and GMA Pictures,

by: MSN

Elon Musk's Latest Alleged Baby Mama Splits MAGA Influencers

A MAGA influencer has divided her community after claiming to have given birth to Elon Musk's 13th child. Ashley St. Clair, a 26-year-old Fox News commentator and contributor at The Babylon Bee, rocked social media on Friday night when she claimed that she gave birth five months ago to a child fathered by Musk.

by: MSN

'SNL' legends say comedy has become bigger, 'snarkier' and more political

by: MSN

Action over words: Kritika Kamra opens up on feminism

Kritika Kamra has spoken out about her views on feminism, stressing that it is not just about social media activism but real-world action. Kritika believes that while hashtags and posts can raise awareness,

by: MSN

Sudha Kongara wishes Sivakarthikeyan; shares BTS from 'Parasakthi'

Sivakarthikeyan celebrates his birthday with fans showing immense love across social media. Director Sudha Kongara shares a behind-the-scenes glimpse from 'Parasakthi', heightening excitement. Fans organize events,

by: MSN

Americans Mock Canada After National Anthem Booed Before Hockey Victory

As a sign of the deteriorating relationship between the two nations, fans again booed a pre-game rendition of the "Star Spangled Banner."

by: MSN

AEW Star Chris Jericho Breaks Down The New Media Landscape

With all the recent developments in media and streaming, pro wrestling quickly followed suit, with WWE leading the charge with their massive Netflix deal, and AEW similarly securing a streaming deal with MAX.

JioHotstar And Nielsen Collaborate For Advanced Ad Measurement Ahead Of Tata IPL 2025

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen's DAR - Digital Ad Ratings) and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.
JioCinema, in collaboration with Nielsen, has announced an advanced advertising measurement initiative ahead of the Tata Indian Premier League (IPL) 2025. This partnership aims to provide advertisers with comprehensive insights into audience behavior and ad effectiveness through Nielsen's Digital Ad Ratings (DAR). The initiative will leverage JioCinema's extensive reach and the IPL's massive viewership to offer detailed metrics on ad exposure, engagement, and impact, helping brands optimize their advertising strategies. This collaboration underscores a commitment to enhancing digital advertising standards in India by delivering precise, reliable, and actionable data.

Read the Full Nielsen Article at:
https://www.nielsen.com/news-center/2025/jiohotstar-and-nielsen-collaborate-for-advanced-ad-measurement-ahead-of-tata-ipl-2025/

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