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JioHotstar And Nielsen Collaborate For Advanced Ad Measurement Ahead Of Tata IPL 2025
Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen's DAR - Digital Ad Ratings) and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.

Read the Full Nielsen Article at:
https://www.nielsen.com/news-center/2025/jiohotstar-and-nielsen-collaborate-for-advanced-ad-measurement-ahead-of-tata-ipl-2025/
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