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Ajay Devgn Steps Into The Future Of Cinema, Launches AI-Driven Media Company


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Published in Media and Entertainment on Friday, March 7th 2025 at 5:24 GMT by NDTV   Print publication without navigation

  • The actor has announced Prismix, an AI-driven media company specialising in generative AI storytelling towards the future of content creation. This venture reinforces his commitment to innovation, empowering filmmakers, brands, and creators to craft high-quality, scalable, and visually compelling narratives with cutting-edge AI technology.

Ajay Devgn has launched a new AI-driven media company named NY VFXWAALA, aimed at revolutionizing the filmmaking process by integrating advanced technology to expedite production. This venture focuses on enhancing efficiency in visual effects, animation, and other post-production aspects, thereby reducing the time traditionally required for these processes. The company, which has already worked on films like "Tanhaji: The Unsung Warrior" and "Drishyam 2," plans to leverage AI to not only speed up filmmaking but also to improve the quality and creativity of the output. This move is part of a broader trend in the film industry where technology is increasingly being used to push creative boundaries and streamline production workflows.

Read the Full NDTV Article at:
[ https://www.ndtv.com/entertainment/ajay-devgn-launches-ai-driven-media-company-to-expedite-filming-process-7869042 ]

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