Food Media Company Tastemade Acquired by Wonder, Parent of Grubhub, for $90 Million

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Food Media Company Tastemade Acquired by Wonder, Parent of Grubhub, for $90 Million

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Food Media Company Tastemade Acquired by Wonder, Parent of Grubhub, for $90 Million

//media-entertainment.news-articles.net/content/ .. -by-wonder-parent-of-grubhub-for-90-million.html

Published in Media and Entertainment on Wednesday, March 12th 2025 at 16:04 GMT by AOL

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Food-delivery company Wonder announced a deal to acquire independent media firm Tastemade, which produces original content spanning food, travel, and home and design. Financial terms of the deal weren't disclosed.

2025-03-12 165 x 110 / 37479 Bytes

Tastemade, a food media company known for its digital content across platforms like YouTube and TikTok, has been acquired by the private equity firm L Catterton. The acquisition, announced on a Tuesday, aims to leverage L Catterton's expertise in scaling consumer brands to expand Tastemade's reach and enhance its offerings in food, travel, and lifestyle content. Tastemade, which has over 300 million monthly viewers, will continue to operate independently but will benefit from L Catterton's strategic investments and operational support. The financial details of the deal were not disclosed. This move is part of a broader trend where private equity firms invest in digital media to capitalize on the growing demand for online video content.

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