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Creating Unified Experiences in Gaming: Jennifer Weissman on PENN Entertainment's Strategy

The article from Yahoo Entertainment discusses Jennifer Klages' insights on creating unified experiences in gaming, as shared during the Yahoo Finance Invest conference. Klages, the Chief Marketing Officer at Immutable, emphasizes the importance of integrating various aspects of gaming such as storytelling, community engagement, and technology to enhance player experiences. She highlights how the gaming industry is evolving to offer more immersive and interconnected experiences, driven by advancements in blockchain technology and NFTs. Klages also touches on the significance of understanding player psychology and the need for marketers to adapt to the rapidly changing landscape of gaming to effectively engage and retain players.

Read the Full ADWEEK Article at:
[ https://www.yahoo.com/entertainment/articles/creating-unified-experiences-gaming-jennifer-143622184.html ]