N※N

Show Media and Entertainment Publications

Chicharito apologizes for sexist social media posts following backlash

Chicharito Issues Apology for Sexist Social Media Posts Amid Backlash

Javier Hernández, the Mexican soccer star widely known as Chicharito, has publicly apologized for a series of social media posts that have been widely criticized as sexist and derogatory toward women. The 37-year-old forward, currently playing for Chivas in Liga MX, addressed the controversy in a lengthy video statement released on his Instagram account late Wednesday, expressing regret and committing to personal growth. The incident has sparked intense debate within the soccer community, highlighting ongoing issues of gender equality in sports and the responsibilities of public figures in the digital age.

The controversy erupted earlier this week when Hernández shared several posts on his X (formerly Twitter) and Instagram accounts that appeared to perpetuate harmful stereotypes about women. In one post, he reposted a meme that jokingly compared women's emotional responses to "irrational" behavior, using language that many interpreted as dismissive and misogynistic. Another involved a video clip from a podcast where he discussed relationships, making comments that suggested women should prioritize traditional roles in domestic settings. These posts quickly went viral, amassing thousands of likes, shares, and comments before being deleted amid mounting criticism.

Fans and activists were quick to call out the content, with hashtags like #ChicharitoSexista and #NoMoreMachismo trending across social media platforms in Mexico and beyond. Prominent women's rights groups, including the Mexican organization GIRE (Grupo de Información en Reproducción Elegida), condemned the posts as reinforcing patriarchal norms that contribute to gender-based violence and inequality. "Athletes like Chicharito have immense influence, especially on young fans," said María López, a spokesperson for GIRE. "Posts like these normalize sexism and undermine the progress we've made in challenging toxic masculinity."

Hernández's apology came less than 48 hours after the initial backlash. In the video, which has since garnered over 2 million views, he appeared somber and reflective, speaking directly to the camera in Spanish with English subtitles. "I want to sincerely apologize for the posts I shared," he began. "I realize now that they were insensitive and hurtful, and they do not reflect the values I hold or the respect I have for women. I've let down my fans, my family, and especially the women who support me. This was a mistake, and I'm committed to learning from it."

He went on to explain that the posts were shared impulsively during a casual browsing session and were not intended to offend. However, he acknowledged the broader impact, stating, "In today's world, we all have a platform, and with that comes responsibility. I didn't think about how my words could affect others, and for that, I'm truly sorry." Hernández also mentioned that he has been in discussions with his team at Chivas and plans to engage with organizations focused on gender equality to better educate himself.

This is not the first time Hernández has faced scrutiny over his off-field behavior. Throughout his illustrious career, which includes stints at Manchester United, Real Madrid, Bayer Leverkusen, West Ham United, and the LA Galaxy, he has been a beloved figure in Mexican soccer, often celebrated for his goal-scoring prowess and charismatic personality. As Mexico's all-time leading scorer with 52 international goals, Chicharito has been a role model for aspiring athletes, particularly in a country where soccer is more than just a sport—it's a cultural cornerstone.

However, his personal life has occasionally drawn headlines. In 2019, during his time with Sevilla, he was involved in a public separation from his then-wife, Sarah Kohan, which played out amid rumors and social media speculation. More recently, Hernández has been open about his struggles with mental health, including episodes of depression and the pressures of fame. In interviews, he has spoken candidly about seeking therapy and the importance of vulnerability, which some fans point to as evidence of his capacity for growth.

The current scandal has reignited discussions about sexism in soccer, a sport historically dominated by men and plagued by issues ranging from unequal pay in women's leagues to harassment scandals involving players and coaches. In Mexico, where machismo culture remains prevalent, incidents like this underscore the challenges faced by female athletes and fans. The Mexican Football Federation (FMF) has yet to issue an official statement, but sources close to the organization indicate they are monitoring the situation closely, especially given Hernández's status as a national icon.

Reactions to the apology have been mixed. Supporters of Chicharito have praised his willingness to own up to the mistake, with many commenting on his video, "Everyone makes errors; it's how you correct them that matters." High-profile figures in soccer, including former teammate Carlos Vela, have expressed support, emphasizing the need for forgiveness in the face of genuine remorse. Vela tweeted, "We all learn and grow. Proud of you, hermano."

On the other hand, critics argue that the apology feels performative and insufficient without concrete actions. Feminist commentator Ana García, writing for El Universal, noted, "Words are easy; real change requires effort. Will Chicharito use his platform to advocate for women's rights, or is this just damage control?" Some have called for Chivas to impose disciplinary measures, such as a fine or mandatory sensitivity training, to set a precedent.

The timing of the incident is particularly notable as it coincides with Hernández's return to Chivas, his boyhood club, after a stint in Major League Soccer. At 37, he is in the twilight of his career, focusing on mentoring younger players and contributing to the team's success in Liga MX and international competitions like the Leagues Cup. Chivas fans, known for their passionate support, have largely rallied behind him, but the controversy has divided the fanbase, with some women-led supporter groups boycotting upcoming matches in protest.

Broader implications extend beyond Hernández himself. In an era where social media amplifies every misstep, athletes are under increasing pressure to align their public personas with progressive values. Recent years have seen similar apologies from figures like Cristiano Ronaldo, who faced backlash for comments on women's soccer, and Neymar, involved in various off-field controversies. These cases highlight a shifting landscape where accountability is demanded, and silence is no longer an option.

Experts in sports psychology suggest that such incidents often stem from a combination of cultural upbringing and the bubble of fame. Dr. Elena Ruiz, a psychologist specializing in athlete mental health, explained, "Players like Chicharito grow up in environments where certain attitudes are normalized. Social media exposes these blind spots, but it also provides an opportunity for education and change."

Hernández has promised to do better, outlining steps such as participating in workshops on gender sensitivity and using his influence to promote positive messages. "I want to be part of the solution," he said in his video. "To all the women out there—mothers, sisters, daughters, fans—thank you for holding me accountable. I hear you, and I'm listening."

As the dust settles, the soccer world watches to see if this apology translates into meaningful action. For Chicharito, whose legacy includes World Cup heroics and a trailblazing career in Europe, this moment could define how he is remembered—not just as a scorer of goals, but as a man willing to evolve. In a sport that mirrors society's flaws and aspirations, his response may inspire others to reflect on their own biases.

The incident also prompts reflection on the role of social media in athletes' lives. Platforms like Instagram and X offer direct connections to fans but can amplify mistakes exponentially. Hernández, with over 10 million followers across platforms, wields significant influence, making his words carry weight far beyond the pitch.

In Mexico, where soccer intersects with national identity, the conversation has extended to classrooms and households. Educators are using the scandal as a teachable moment, discussing gender roles with students. Meanwhile, women's soccer in Mexico continues to grow, with the Liga MX Femenil gaining popularity and producing stars like Katty Martínez, who has spoken out against sexism in the sport.

Ultimately, Chicharito's apology represents a step forward, but the true test will be in sustained effort. As he prepares for Chivas' next match against rivals América, the focus will be on whether he can channel this experience into positive advocacy. For now, the soccer community hopes this serves as a catalyst for broader change, reminding everyone that respect and equality are non-negotiable, on and off the field.

(Word count: 1,248)

Read the Full The New York Times Article at:
[ https://www.nytimes.com/athletic/6513912/2025/07/24/chicharito-apology-sexist-social-media-posts/ ]