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Multi-Media Journalist (Oct. 24, 2025)

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  Published in Media and Entertainment on Friday, October 24th 2025 at 16:50 GMT by WDRB
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WDRB Looks for a Dynamic Multi‑Media Journalist to Join Its News Team
(October 24, 2025 – WDRB, a CBS affiliate in Birmingham, Alabama)

In a recent announcement on its website, WDRB is actively seeking a seasoned multi‑media journalist to bolster its news division. The role, posted on October 24, 2025, reflects the station’s commitment to producing comprehensive, on‑air stories that blend investigative reporting with modern multimedia storytelling techniques. The position is designed for a candidate who can seamlessly move between live studio segments, field reporting, digital content creation, and social‑media engagement—qualities that are increasingly indispensable in a fast‑paced news environment.

About WDRB

WDRB (Channel 4) has been a staple of the Birmingham‑Tuscaloosa‑Anniston market since 1965, offering a full slate of news programming from morning to late night. As a CBS affiliate, the station provides local, national, and international coverage that appeals to a diverse audience. WDRB’s newsroom is known for its community‑focused journalism, investigative pieces, and award‑winning photojournalism. The station emphasizes a collaborative culture, encouraging its staff to push the boundaries of storytelling across all platforms.

For more details about the station’s history and its portfolio of shows, visitors can follow the “About Us” link in the article, which redirects to WDRB’s main newsroom page. The page showcases the station’s editorial philosophy, highlights past awards, and offers a glimpse into the team’s collaborative approach.

The Role: Multi‑Media Journalist

The headline of the posting—Multi‑Media Journalist—speaks to the breadth of responsibilities. The ideal candidate will be a jack‑of‑all‑trades who can:

1. Produce Live Broadcast Segments
   - Present news stories on camera, including breaking news coverage and pre‑taped features.
   - Work closely with producers and technical staff to ensure high‑quality broadcasts.

2. Field Reporting
   - Cover local events, crime scenes, court proceedings, and community happenings.
   - Conduct interviews on‑the‑spot, often under tight deadlines.

3. Digital Storytelling
   - Create compelling video segments for the station’s website and social‑media platforms.
   - Script, shoot, edit, and publish short‑form videos suitable for platforms such as YouTube, Facebook, Instagram, and TikTok.

4. Data‑Driven Reporting
   - Incorporate data visualization and graphics to enrich stories.
   - Collaborate with the graphics team to produce infographics and animated segments.

5. Multi‑Platform Content
   - Write concise news briefs and feature articles for online publication.
   - Maintain an active presence on the station’s social‑media channels, responding to audience comments and sharing behind‑the‑scenes updates.

The job posting notes that the journalist will be an integral part of the daily news production team, often working in a fast‑moving environment that requires adaptability, creative problem‑solving, and a strong sense of journalistic integrity.

Key Qualifications

WDRB’s announcement lists several core requirements that underscore the complexity of the position:

• Experience: Minimum of five years in a news environment, preferably with a background in broadcast journalism and digital content creation.
• Education: Bachelor’s degree in Journalism, Communications, or a related field.
• Technical Skills: Proficiency with industry‑standard editing suites (Adobe Premiere Pro, Final Cut Pro, Avid Media Composer) and graphic tools (Adobe Photoshop, Illustrator, After Effects).
• On‑Camera Presence: Comfortable presenting in front of the camera, with a natural, engaging style.
• Storytelling: Ability to craft narratives that resonate with a broad audience.
• Time Management: Excellent organizational skills to juggle multiple assignments simultaneously.
• Legal Knowledge: Understanding of media law, defamation, and broadcast standards.

Applicants are also encouraged to showcase a portfolio of video work and, where applicable, a link to a personal website or a YouTube channel demonstrating their storytelling capabilities. The posting references a “Show Your Work” section on the application portal, where candidates can upload samples of their best work.

Benefits & Perks

WDRB highlights a comprehensive benefits package designed to attract top talent:

• Competitive salary, commensurate with experience.
• Health, dental, and vision insurance coverage.
• Retirement plan with company matching.
• Paid time off and holiday schedules.
• Professional development opportunities, including workshops on emerging media technologies.
• Opportunities for cross‑department collaboration and career advancement.

The posting also mentions an inclusive workplace culture that values diversity and promotes a supportive environment for all employees.

How to Apply

The application process is straightforward but competitive. Prospective candidates are asked to:

1. Submit an Application
   - Complete the online application form via WDRB’s “Careers” portal, linked from the job posting.

2. Upload a Resume
   - Highlight relevant experience and skills.

3. Provide a Cover Letter
   - Explain why you’re a fit for the role and what you can bring to the team.

4. Share a Portfolio
   - Include links to your best work, such as news segments, investigative pieces, or short‑form videos.

5. Submit a Video Self‑Introduction
   - Optional but encouraged: a 30‑second video that showcases your on‑camera presence and storytelling style.

The deadline for applications is not explicitly stated in the posting, but WDRB’s “Jobs” page indicates a rolling review process. Applicants who submit early are more likely to secure an interview.

A Closer Look at WDRB’s Digital Footprint

For those interested in the station’s broader online presence, the article contains a link to WDRB’s main website, which hosts a live news stream, a searchable archive of past broadcasts, and a comprehensive set of multimedia content. A secondary link directs to the station’s social‑media hub, where viewers can follow live updates, behind‑the‑scenes stories, and exclusive video clips. The station’s active engagement on platforms such as Twitter, Facebook, and Instagram illustrates the kind of dynamic digital environment the new multi‑media journalist will be part of.

Conclusion

WDRB’s search for a multi‑media journalist underscores the station’s vision of evolving news delivery in the digital age. By combining traditional broadcast skills with modern multimedia techniques, the role promises a challenging yet rewarding career for a journalist who thrives on creativity, speed, and a passion for telling stories that matter. Candidates with a proven track record in live reporting, digital content creation, and a strong on‑camera presence will find this opportunity an exciting next step in their professional journey.