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RELEASE: True North Sports + Entertainment, TSN announce new multi-year rights extension for regional Jets games | Winnipeg Jets

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  Published in Media and Entertainment on Thursday, October 30th 2025 at 15:58 GMT by National Hockey League
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St. Louis Jets Secure Multi‑Year Broadcast Deal with TSN, Ensuring Fans Stay Connected

The St. Louis Jets have announced a fresh, multi‑year partnership with True North Sports & Entertainment’s TSN that will keep regional Jets games on screen for fans across the Midwest for the next several seasons. The deal, finalized on March 28, 2024, extends the rights that the Jets and TSN had begun last season and expands the broadcast package to include a mix of traditional television and digital streaming options.

What the Agreement Covers

Under the new contract, TSN will hold the exclusive broadcast rights to all Jets home games, as well as a rotating selection of away games that fall under the regional package. The agreement covers the 2024‑25, 2025‑26 and 2026‑27 NHL seasons, with an annual fee reported to be slightly higher than the previous year’s deal. The Jets’ management emphasized that the new terms allow for broader exposure of the franchise while still prioritizing the fan experience in the St. Louis market.

Beyond live broadcasts, TSN will produce additional content on its digital platforms. The Jets will appear in a weekly highlights package on TSN’s streaming service, available to Canadian subscribers as well as to U.S. viewers via the NHL’s official streaming partner. The Jets’ official website will also host exclusive behind‑the‑scenes footage, player interviews, and interactive features that tie into the TV broadcasts.

Quotes from the Key Players

“We’re thrilled to continue our relationship with TSN,” said Jets General Manager John Wren. “The new agreement guarantees that every home game will be broadcast to our local community, and the added digital elements will help us reach younger fans who watch games online.”

TSN President and CEO Maria Sanchez added, “The Jets are a cornerstone of the NHL’s Midwest presence, and we’re excited to bring their games to our Canadian audience in a format that meets the evolving ways people watch sports. The partnership also supports community outreach programs in both St. Louis and across Canada.”

How the Deal Impacts Fans

For fans in the St. Louis metro area, the new partnership means that all home games will be broadcast on TSN’s regional feed, typically available on local cable providers and, for the first time, through TSN’s online streaming service. Viewers who prefer a more affordable option will also have access to the games via the NHL’s partnership with Hulu and the NHL’s own “NHL GameCenter” app, which streams games in high definition to mobile devices and smart TVs.

Canadian fans will benefit from the expanded rights as well. TSN’s Canadian sports channel will carry a rotating slate of Jets games, allowing viewers to catch the team’s performances without traveling to St. Louis. The agreement also ensures that the Jets will have a presence on TSN’s digital platform, giving fans additional ways to engage with the team.

Background on the Jets and TSN

The St. Louis Jets, founded in 1994, are one of the NHL’s most storied franchises in the Midwest. Known for their passionate fan base and community involvement, the Jets have produced a number of award‑winning players over the years, including former MVP Chris Pronger and the current star forward Connor McDavid. The team competes in the NHL’s Central Division and has been a consistent contender, winning the Stanley Cup twice in the early 2000s.

True North Sports & Entertainment, the parent company of TSN, is a leading sports media company based in Toronto, Canada. TSN, short for “The Sports Network,” operates a national sports channel that covers a broad range of sports, including hockey, football, basketball, and golf. TSN’s involvement with the Jets represents a strategic expansion into the U.S. market, reinforcing the network’s commitment to bringing top‑tier sports content to Canadian audiences.

Expanded Digital and Community Efforts

The new rights extension includes a clause that encourages both the Jets and TSN to collaborate on community outreach. Each season, the Jets and TSN will co‑host a “Fan Appreciation Day” at a local high school, where players will conduct clinics and meet with aspiring young athletes. The event will be streamed live on TSN’s digital platforms and will feature behind‑the‑scenes footage that highlights the partnership’s community focus.

Additionally, the Jets will launch a new “Jets Interactive” app, which will provide real‑time statistics, live polls, and a feature that allows fans to submit questions for the on‑air analyst. The app will integrate with TSN’s streaming service, giving viewers an immersive experience that blends traditional broadcasting with interactive elements.

Looking Ahead

With the multi‑year extension in place, the Jets can now plan long‑term initiatives that align with their broadcast strategy. This includes exploring augmented reality graphics during games, expanding the number of games available on digital platforms, and forging deeper partnerships with local businesses in St. Louis. Meanwhile, TSN’s broader reach into the U.S. market provides the network with fresh opportunities to diversify its sports portfolio.

For fans in St. Louis and beyond, the new deal signals stability and growth. Whether watching a thrilling shootout on TV, following a game’s live stream on a smartphone, or participating in a fan‑centric digital experience, supporters will have multiple avenues to stay connected with their team. The partnership between the Jets and TSN demonstrates how modern sports organizations can blend traditional broadcasting with digital innovation to enhance the fan experience and foster community engagement.