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Quiet Luxury: A Resurgence of Timeless Style

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  Published in Media and Entertainment on Wednesday, February 25th 2026 at 3:01 GMT by HELLO! Magazine
      Locales: UNITED STATES, FRANCE

The Roots of 'Quiet Luxury'

The concept of quiet luxury isn't new. It has echoes in the timeless style of icons like Carolyn Bessette-Kennedy and Jacqueline Kennedy Onassis, women who favored classic silhouettes, neutral palettes, and impeccable tailoring. However, the current iteration is amplified by several factors. The economic uncertainty of recent years has encouraged a more considered approach to spending. Consumers are increasingly prioritizing value and longevity over fast fashion and disposable trends.

Furthermore, social media, while initially a driver of logomania, is now also a platform for showcasing and appreciating more refined aesthetics. TikTok and Instagram are filled with 'get ready with me' videos emphasizing capsule wardrobes and minimalist style. Influencers are showcasing outfits built around quality basics, and encouraging their followers to do the same. The emphasis is on how you wear the clothes, not just what you're wearing.

Why it resonates in 2026

By 2026, the trend toward quiet luxury has solidified into a mainstream aesthetic. The relentless cycle of fast fashion feels increasingly unsustainable, both environmentally and financially. The perceived superficiality of flaunting wealth is also under increased scrutiny, particularly amongst younger generations. People are seeking authenticity and substance, and that desire is reflected in their fashion choices.

The rise of artificial intelligence and virtual fashion may also be contributing to the shift. With the metaverse offering limitless possibilities for self-expression, real-world clothing is becoming less about making a statement and more about personal comfort and quality. Consumers are seeking tactile experiences and durable goods that ground them in the physical world.

Shopping the Look & Beyond

Emily Ratajkowski's outfit isn't about recreating her exact look. It's about adopting the principles of quiet luxury: investing in high-quality basics, prioritizing fit and fabric, and embracing a minimalist aesthetic. While a classic white turtleneck and wide-leg trousers are excellent starting points, the key is to build a wardrobe of versatile pieces that can be mixed and matched to create a variety of outfits. Consider investing in cashmere sweaters, silk blouses, well-tailored blazers, and comfortable, yet chic, footwear.

Accessories should be kept minimal and understated - a classic handbag, delicate jewelry, and a well-chosen scarf. The goal is to create a look that is effortless, elegant, and timeless.

[ Image of Emily Ratajkowski in NYC - February 2024 ]