• Thu, December 12, 2024
  • Fri, December 13, 2024

ITV and YouTube Announce New Partnership

ITV and YouTube today announce a new distribution and commercial partnership which will see ITV joining YouTube's partner programme enabling hundreds of hours of ITV programmes to be made available to viewers on the platform.
ITV and YouTube have announced a new partnership aimed at enhancing ITV's digital presence and content distribution. This collaboration will see ITV creating a new YouTube channel dedicated to showcasing its popular shows, exclusive content, and behind-the-scenes footage. The partnership will also leverage YouTube's advanced advertising solutions to better monetize ITV's content, offering advertisers new opportunities for targeted campaigns. Additionally, this deal includes the development of original content specifically for YouTube, tapping into the platform's vast audience to attract younger viewers and expand ITV's reach. The initiative is part of ITV's broader strategy to adapt to the evolving media landscape, where digital platforms play an increasingly significant role in content consumption.

Read the Full ITV Article at:
https://www.itv.com/presscentre/media-releases/itv-and-youtube-announce-new-partnership