South Korean carmaker Kia launched the first-of-its-kind car configurator on TikTok, the main target is the new K4 sedan
The article from Autoevolution discusses how TikTok has become an unconventional platform for car configurators, specifically for the 2025 Kia K4. Kia has launched an interactive campaign on TikTok where users can customize the new K4 sedan through a series of engaging videos. These videos guide users through various customization options like color choices, wheel designs, and interior features, making car configuration fun and accessible. This innovative approach not only leverages TikTok's vast user base but also introduces potential buyers to the new model in a dynamic, social media-friendly format, potentially increasing engagement and interest in the vehicle.
Media & Entertainment
Wed, December 18, 2024
