How to Remake a 70-Year-Old Late-Night Show for the TikTok Era

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Tue, December 17, 2024

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[ Tue, Dec 17th 2024 ] - The New York Times

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How to Remake a 70-Year-Old Late-Night Show for the TikTok Era

^{Published on 2024-12-16 23:44:16 - The Hollywood Reporter}

Show,' nostalgia (plus big stars, less politics and a focus on its 100 million-plus social reach) has been a winning formula for ad buyers.

The article from The Hollywood Reporter discusses how "The Tonight Show Starring Jimmy Fallon" has significantly increased its digital presence, particularly on YouTube, where it has amassed over 31 million subscribers, making it the most-subscribed late-night show. This digital strategy has been pivotal in engaging younger audiences, with the show's YouTube channel alone generating over 1.5 billion views in the last year. The show has adapted its content for platforms like TikTok, where it has 1.7 million followers, by creating short-form videos that capture viral moments or unique segments like "Tight Pants" with Will Ferrell. This approach not only extends the show's reach beyond traditional TV but also leverages social media trends to keep the content relevant and engaging. The article highlights how these digital efforts are crucial for late-night shows to remain competitive in an era where viewership habits are rapidly evolving.

Read the Full The Hollywood Reporter Article at:
[ https://www.hollywoodreporter.com/business/digital/tonight-show-youtube-social-tiktok-fallon-1236086269/ ]

N@N

How to Remake a 70-Year-Old Late-Night Show for the TikTok Era