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NAB Show 2026 Opens Registration: Early Bird Discounts Until September 15

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  Published in Media and Entertainment on Wednesday, December 17th 2025 at 17:19 GMT by TV Technology

NAB Show 2026: Registration Opens, Major Program Enhancements Announced

The National Association of Broadcasters (NAB) has officially opened registration for its flagship trade event, the 2026 NAB Show, set to take place at the Las Vegas Convention Center from October 24‑28, 2026. In a press release distributed through TV Technology and the NAB website, the organizers announced a suite of program enhancements that promise to make this year's show the most content‑rich and technology‑forward event in the broadcast industry’s history.

When, Where, and How to Register

The event’s main dates are now confirmed: October 24‑28, 2026 in Las Vegas, Nevada. The NAB website’s registration portal is live, offering a tiered pricing structure that includes single‑day passes, a full‑event pass, and an “Early Bird” discount for those who register before September 15, 2026. The portal also provides options for “NAB Show Live” virtual attendance—a hybrid model that has become a staple since the pandemic, allowing remote participants to access keynotes, breakout sessions, and the exhibitor gallery in real time.

To secure a spot, attendees can sign up directly at nabshow.com/2026/register. The registration page includes a downloadable program guide, a map of the exhibition hall, and a schedule of all tracks and sessions. A complimentary “Event App” is also available, letting users create personalized itineraries, receive real‑time updates, and connect with exhibitors and fellow attendees.

Program Enhancements: A New Focus on AI, Immersion, and Sustainability

The 2026 show will feature over 350 exhibitors from the broadcast, media, and technology sectors, as well as more than 100 industry leaders slated to speak at the three-day event. The NAB press release emphasizes the following key program enhancements:

1. AI & Machine Learning Deep‑Dive Track
   The AI track will span five breakout sessions and a panel discussion, spotlighting how generative models, automated editing, and AI‑driven content recommendation systems are reshaping workflows. Sessions will cover topics such as “AI‑Powered Live Production,” “Generative Audio for Broadcast,” and “Ethical Considerations in AI‑Generated Content.” Several leading tech firms—Adobe, NVIDIA, and Amazon Web Services—have already confirmed their participation.

2. Immersive Media & AR/VR Hub
   A new “Digital Media Lab” will give attendees hands‑on experience with virtual reality (VR), augmented reality (AR), and mixed‑reality (MR) production tools. The lab will showcase the latest in spatial audio, 360° live streaming, and interactive storytelling. Partnerships with Unity Technologies and Oculus (Meta) will provide live demos and workshops.

3. Sustainability & Green Broadcast Initiative
   Responding to growing concerns about the environmental impact of large-scale events, NAB has added a “Sustainability Track.” This series will cover topics such as carbon‑neutral production practices, renewable energy solutions for broadcast infrastructure, and the role of green technologies in future media ecosystems. The NAB Show will also be certified by the Green Building Initiative, aiming to reduce its carbon footprint by 20% compared to the 2025 event.

4. Industry Insights & Forecast Forum
   A dedicated forum will host a series of keynote addresses and panel discussions featuring executives from Disney, Comcast, and the BBC, among others. The forum will explore emerging trends—5G edge computing, cloud‑native workflows, and the convergence of broadcast and streaming platforms—and how they will shape the next decade of content distribution.

5. Innovation Awards & Startup Pitch Competition
   In partnership with the VES (Visual Effects Society) and a panel of tech investors, the NAB Show will host an Innovation Awards ceremony to recognize groundbreaking products and services. A separate startup pitch competition will invite early‑stage companies to showcase their solutions to an audience of industry veterans and potential investors.

Community Engagement & Networking Opportunities

Beyond the formal tracks, the NAB Show 2026 will offer an expanded slate of networking events. Highlights include:

• Industry Leaders’ Dinner: An invitation‑only dinner for key decision‑makers, providing a relaxed environment for forging strategic partnerships.
• Networking Mixers & Meet‑Ups: Scheduled throughout the venue, these events encourage cross‑industry collaboration, especially in the rapidly evolving “post‑broadcast” space.
• Mentorship Program: New for 2026, a mentorship pairing initiative will connect industry veterans with emerging professionals and students.

The NAB Show Live platform will also feature a virtual “Networking Lounge,” where remote attendees can schedule one‑on‑one video chats with exhibitors, speakers, and fellow attendees.

A Legacy of Innovation

The NAB Show has long been the premier gathering for professionals in the broadcast, media, and technology industries. From the first event in 1951 to the recent expansion into hybrid formats, NAB has continually adapted to the shifting landscape of media consumption. The 2026 edition, according to the organizers, will be the most technologically integrated yet, featuring 5G-enabled zones, AI‑generated session summaries, and real‑time analytics to gauge attendee engagement.

A quote from NAB President and CEO, Alex R. Jones, captured the event’s spirit: “Our goal for 2026 is to deliver a truly immersive experience that bridges the gap between the physical and digital worlds. By focusing on AI, immersion, and sustainability, we’re positioning the NAB Show as the linchpin for future media innovation.”

Final Thoughts

For anyone involved in broadcast production, content distribution, or media technology, the 2026 NAB Show represents an invaluable opportunity to learn from industry pioneers, test the latest tools in a real‑world setting, and forge the partnerships that will drive the next wave of media evolution. With early‑bird registration still open and the program schedule rolling out, now is the time to secure your spot—whether in the packed convention hall in Las Vegas or via the NAB Show Live platform from the comfort of your office.

For more detailed information on exhibitors, session topics, and the full schedule, visit the official NAB Show website or check out the comprehensive coverage by TV Technology.