Media and Entertainment
Source : (remove) : WWD
RSS • JSON • XML • CSV
Media and Entertainment
Source : (remove) : WWD
RSS • JSON • XML • CSV

Robert Irwin's Underwear Campaign Earns $8 Million in Media Exposure and Boosts Bonds on TikTok

  Copy link into your clipboard //media-entertainment.news-articles.net/content/ .. n-media-exposure-and-boosts-bonds-on-tiktok.html
  Print publication without navigation Published in Media and Entertainment on by WWD
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
  According to Bonds, the campaign achieved impressive numbers on social media, including 1.3 million TikTok searches for the term "Robert Irwin bonds ad" in the first four days of the campaign. The brand reported a 96 percent growth on TikTok, with the top video garnering more than 23 million views.

Robert Irwin, son of the late Steve Irwin, has significantly boosted the visibility of the underwear brand Bonds through a campaign that earned an estimated $8 million in media exposure. The campaign, which featured Robert in various underwear styles, not only increased Bonds' brand awareness but also saw a surge in engagement on TikTok, where Robert has a substantial following. The success of the campaign is attributed to Robert's wholesome image and his ability to connect with a broad audience, leading to widespread media coverage and social media buzz.

Read the Full WWD Article at:
[ https://www.msn.com/en-us/money/news/robert-irwins-underwear-campaign-earns-8-million-in-media-exposure-and-boosts-bonds-on-tiktok/ar-AA1DyUr8 ]