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Robert Irwin's Underwear Campaign Earns $8 Million in Media Exposure and Boosts Bonds on TikTok


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Published in Media and Entertainment on Thursday, April 24th 2025 at 17:24 GMT by WWD   Print publication without navigation

  • According to Bonds, the campaign achieved impressive numbers on social media, including 1.3 million TikTok searches for the term "Robert Irwin bonds ad" in the first four days of the campaign. The brand reported a 96 percent growth on TikTok, with the top video garnering more than 23 million views.

Robert Irwin, son of the late Steve Irwin, has significantly boosted the visibility of the underwear brand Bonds through a campaign that earned an estimated $8 million in media exposure. The campaign, which featured Robert in various underwear styles, not only increased Bonds' brand awareness but also saw a surge in engagement on TikTok, where Robert has a substantial following. The success of the campaign is attributed to Robert's wholesome image and his ability to connect with a broad audience, leading to widespread media coverage and social media buzz.

Read the Full WWD Article at:
[ https://www.msn.com/en-us/money/news/robert-irwins-underwear-campaign-earns-8-million-in-media-exposure-and-boosts-bonds-on-tiktok/ar-AA1DyUr8 ]

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