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Robert Irwin's Underwear Campaign Earns $8 Million in Media Exposure and Boosts Bonds on TikTok

Robert Irwin, son of the late Steve Irwin, has significantly boosted the visibility of the underwear brand Bonds through a campaign that earned an estimated $8 million in media exposure. The campaign, which featured Robert in various underwear styles, not only increased Bonds' brand awareness but also saw a surge in engagement on TikTok, where Robert has a substantial following. The success of the campaign is attributed to Robert's wholesome image and his ability to connect with a broad audience, leading to widespread media coverage and social media buzz.

Read the Full WWD Article at:
[ https://www.msn.com/en-us/money/news/robert-irwins-underwear-campaign-earns-8-million-in-media-exposure-and-boosts-bonds-on-tiktok/ar-AA1DyUr8 ]