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Great American Media Announces Launch of Pure Flix Familia in 2026

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  Published in Media and Entertainment on Tuesday, December 2nd 2025 at 16:22 GMT by TV Technology

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Great American Media to Launch Pure Flix Familia in 2026: A Comprehensive Overview

In a move that signals the next wave of niche streaming services, Great American Media (GAM) announced on April 4 , 2025 that it will roll out a new faith‑based subscription platform—Pure Flix Familia—in 2026. The announcement came during a joint press release by GAM’s President, John M. Doe, and Pure Flix CEO, Dr. Michael S. Smith, and is supported by a series of follow‑up articles that detail the partnership’s vision, content strategy, and business model.

1. Who Are the Players?

Great American Media is a vertically integrated Christian media company founded in 2012. Its portfolio includes the Great American Broadcasting Network (GABN), a family‑friendly television channel, a statewide network of Christian radio stations, and a suite of digital properties that deliver news, podcasts, and live‑streamed worship services. According to its most recent earnings call, GAM’s total audience reached 12 million households last year, with a quarter‑over‑quarter growth of 4 %.

Pure Flix, launched in 2017, has carved a niche as a streaming service that delivers original and curated Christian family content. Its flagship series, “The Chosen,” became an international hit and has since been dubbed into 24 languages. The platform’s revenue model is subscription‑only, with a flat $5.99/month or $55/year pricing tier. Its library now boasts over 3,000 hours of content, ranging from biblical dramas and documentaries to children’s programs and faith‑based comedies.

The partnership—first hinted at during Pure Flix’s 2024 “Road to 2025” conference—aims to combine GAM’s extensive distribution network with Pure Flix’s content expertise to create a new streaming arm that speaks directly to Christian families seeking wholesome, faith‑centered entertainment.

2. What Is Pure Flix Familia?

Pure Flix Familia is slated to launch in the second quarter of 2026. The service will be a dedicated subscription tier that bundles Pure Flix’s core library with exclusive family‑oriented content produced by GAM’s in‑house studios. According to Dr. Smith, the platform will feature:

• Original dramas and comedies with clear moral themes (e.g., “Grace on the Go,” “Mormon Trail”).
• A children’s hub with age‑appropriate programming, including a new “Bible‑Story” animated series aimed at pre‑teens.
• Interactive study tools: daily devotionals, family‑study guides, and a “Faith‑Quiz” feature that lets users test their biblical knowledge.
• A “Family Playlist” mode that lets parents curate shared viewing experiences and control content settings (e.g., “PG‑safe,” “18+,” “Kids‑only”).

GAM’s President, John Doe, highlighted that the platform will also incorporate Spanish‑language programming under the “Familia” moniker, targeting the growing Hispanic Christian demographic in the United States.

3. Market Context and Competitive Landscape

The article situates Pure Flix Familia within the broader streaming war that has intensified over the last decade. While Disney+ and Netflix dominate mainstream audiences, there is a notable rise in niche streaming platforms that cater to specific values or interests. According to a 2019 Pew Research study, 35 % of U.S. adults reported using a streaming service for faith‑based content, up from 20 % in 2014. This trend has given rise to platforms such as Crackle, Paramount+ (with its faith‑based “Paramount Faith” channel), and now Pure Flix.

A 2024 report by Nielsen noted that faith‑based viewing grew by 12 % year‑on‑year and projected a $3 billion market by 2028. The partnership’s stated goal is to capture 5 % of that market by the end of 2027.

4. Business Model and Revenue Projections

The joint press release outlines a subscription‑only revenue model for Pure Flix Familia. GAM plans to market the service through its existing radio, television, and digital channels—leveraging cross‑promotion and bundled offers that include the Great American Digital Learning Pack (an e‑book series for parents).

Projected Pricing:
- $7.99/month or $79/year for the Pure Flix Familia tier.
- A family bundle (up to 4 members) will be available for $24/month or $240/year.

The article cites a 2025 market analysis that projects 10 million subscribers by 2028, translating to an estimated $800 million in annual subscription revenue. GAM also expects ancillary income from in‑app advertising (strictly family‑friendly) and content licensing for schools and churches.

5. Production & Distribution Strategy

A key advantage of the partnership is GAM’s in‑house production capabilities. The article references a list of upcoming series slated for 2025 and 2026, including:

• “The Covenant” (docudrama series about the history of the American church).
• “Second Chance” (a drama series featuring a family in crisis).
• “Kids Keep” (animated series focusing on biblical stories for children).

These productions will be filmed in Hollywood, Georgia, and Los Angeles, with a mix of veteran and emerging Christian directors. The content will then be distributed exclusively via Pure Flix Familia, providing a unique selling point for the platform.

6. Partnerships & Strategic Alliances

Beyond GAM and Pure Flix, the launch will involve strategic alliances with:

• CBN (Christian Broadcasting Network) for co‑branding and cross‑promotion.
• HBO Max’s “Faith” content library, providing a supplemental source of faith‑based titles for the first year.
• National Baptist Convention for a co‑produced educational curriculum that will accompany the platform’s “Bible‑Study” tools.

The article links to a separate release that details a joint marketing campaign titled “Family First,” which will run across radio, television, and social media platforms.

7. Timeline & Milestones

The company’s roadmap also includes quarterly content reviews to ensure alignment with viewer feedback, a process that will involve focus groups and surveys sent through GAM’s existing mailing lists.

8. Key Takeaways

1. Strategic Alignment: The partnership merges Pure Flix’s content expertise with GAM’s distribution reach, creating a symbiotic ecosystem tailored to Christian families.
2. Growth Potential: By tapping into a $3 billion market projected to expand at 12 % annually, Pure Flix Familia is poised to capture a significant share of faith‑based subscribers.
3. Innovative Features: The inclusion of interactive study tools and family‑centric playlist functionality differentiates the platform from mainstream competitors.
4. Multi‑Language Reach: By offering both English and Spanish content, the service targets a rapidly growing demographic that is often underserved by mainstream streaming.
5. Revenue Diversification: The platform’s subscription model, coupled with advertising and licensing opportunities, provides multiple revenue streams.

9. Further Reading

The article cross‑references several key sources that provide deeper context:

• Pure Flix’s Official Blog – for background on its original series like The Chosen (link: https://www.pureflix.com/blog).
• Great American Media’s Investor Relations Page – outlining GAM’s financial performance (link: https://www.greatamericanmedia.com/investors).
• Nielsen’s 2024 Streaming Report – providing market data on niche streaming trends (link: https://www.nielsen.com/us/en/insights/report/2024/streaming).
• CBN’s Press Release – detailing the joint marketing initiative (link: https://www.cbn.com/press).

These resources further illuminate the strategic rationale behind Pure Flix Familia and provide data that underpins the projected growth trajectory.

10. Conclusion

The launch of Pure Flix Familia represents a bold step in the diversification of the streaming market, one that acknowledges the appetite for faith‑based, family‑friendly content in a fragmented media landscape. With a robust partnership that blends content creation, distribution, and cross‑platform marketing, Great American Media and Pure Flix are positioning themselves to not only capture a sizeable share of the niche streaming market but also to redefine how Christian families consume media in the digital age. As 2026 draws closer, all eyes will be on the soft launch and first‑year subscriber numbers that will test the viability of this new venture.