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Streaming platforms up marketing techniques for new-age audiences

OTT platforms are enhancing marketing strategies to engage younger audiences through experiential marketing, collaborations with local events, and targeted promotions.
The article from Livemint discusses how streaming platforms in India are evolving their marketing strategies to engage with new-age audiences. These platforms are increasingly focusing on digital marketing, leveraging social media, and employing data analytics to tailor content and advertisements more effectively. They are also exploring innovative approaches like influencer marketing, interactive ads, and personalized content recommendations to enhance viewer engagement. Additionally, there's a shift towards creating original content that resonates with local tastes and cultural nuances, aiming to capture a broader, more diverse audience. The strategies also include partnerships with telecom companies for bundled offers, and the use of AI to understand viewer preferences better, thereby optimizing both content creation and marketing efforts.

Read the Full Mint Article at:
[ https://www.livemint.com/industry/media/streaming-platforms-up-marketing-techniques-for-new-age-audiences-11737442492430.html ]