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AI a game-changer for OTT industry today: ZEE5's Manish Kalra

^{Published on 2024-12-17 05:44:09 - The Financial Express}
 

• In an exclusive interview with The Financial Express, Manish Kalra, CBO of ZEE5, shares insights into the platform's growth strategy, including advancements in content curation, user engagement, and targeted advertising.

The article from Financial Express discusses how technology and AI are revolutionizing the Over-The-Top (OTT) media services industry, with insights from Manish Kalra, Chief Business Officer at ZEE5. Kalra highlights that AI and machine learning are pivotal in enhancing user experience through personalized content recommendations, improving content discovery, and optimizing marketing strategies. He explains that AI helps in understanding viewer preferences, thereby increasing viewer engagement and retention. Additionally, AI aids in content creation by analyzing trends and viewer data to guide what content should be produced. Kalra also touches upon the importance of data privacy and security, ensuring that while AI leverages user data, it does so with respect to privacy laws and user consent. The integration of AI not only streamlines operations but also significantly boosts the potential for revenue generation through targeted advertising and subscription models.

Read the Full The Financial Express Article at:
[ https://www.financialexpress.com/life/technology-ai-a-game-changer-for-ott-industry-today-zee5s-manish-kalra-3693650/ ]

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