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[ Tue, Dec 17th 2024 ]: yourlifechoices.com.au
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[ Tue, Dec 17th 2024 ]: Goodreturns
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[ Tue, Dec 17th 2024 ]: The New York Times
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[ Tue, Dec 17th 2024 ]: The Financial Express
AI a game-changer for OTT industry today: ZEE5's Manish Kalra
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[ Mon, Dec 16th 2024 ]: The Hollywood Reporter
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[ Mon, Dec 16th 2024 ]: The Canberra Times
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[ Mon, Dec 16th 2024 ]: ABC7 San Francisco
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[ Mon, Dec 16th 2024 ]: The New York Times
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AI a game-changer for OTT industry today: ZEE5's Manish Kalra

The article from Financial Express discusses how technology and AI are revolutionizing the Over-The-Top (OTT) media services industry, with insights from Manish Kalra, Chief Business Officer at ZEE5. Kalra highlights that AI and machine learning are pivotal in enhancing user experience through personalized content recommendations, improving content discovery, and optimizing marketing strategies. He explains that AI helps in understanding viewer preferences, thereby increasing viewer engagement and retention. Additionally, AI aids in content creation by analyzing trends and viewer data to guide what content should be produced. Kalra also touches upon the importance of data privacy and security, ensuring that while AI leverages user data, it does so with respect to privacy laws and user consent. The integration of AI not only streamlines operations but also significantly boosts the potential for revenue generation through targeted advertising and subscription models.

Read the Full The Financial Express Article at:
[ https://www.financialexpress.com/life/technology-ai-a-game-changer-for-ott-industry-today-zee5s-manish-kalra-3693650/ ]