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Walmart Completes Acquisition of VIZIO


//media-entertainment.news-articles.net/content/ .. 2/03/walmart-completes-acquisition-of-vizio.html
Published in Media and Entertainment on by Michael Jones   Print publication without navigation

Today, Walmart announced the completion of the company's acquisition of VIZIO. The closing of the deal follows the expiration of the waiting period un

Walmart has completed its acquisition of VIZIO Holding Corp., a move aimed at enhancing its media and entertainment offerings. This acquisition allows Walmart to leverage VIZIO's SmartCast Operating System, which has over 18 million active accounts, to expand its advertising capabilities and deepen customer engagement through innovative TV and in-home entertainment experiences. The deal, initially announced earlier in the year, positions Walmart to better compete in the connected TV market, providing advertisers with new opportunities to reach consumers through targeted advertising. The integration of VIZIO's technology with Walmart's retail and data capabilities is expected to create a more seamless and personalized shopping and entertainment ecosystem.

Read the Full Business Wire Article at:
[ https://www.businesswire.com/news/home/20241203633675/en/Walmart-Completes-Acquisition-of-VIZIO/ ]

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