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Walmart Completes Acquisition of VIZIO

  Copy link into your clipboard //media-entertainment.news-articles.net/content/ .. 2/03/walmart-completes-acquisition-of-vizio.html
  Print publication without navigation Published in Media and Entertainment on by Michael Jones
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Walmart has completed its acquisition of VIZIO Holding Corp., a move aimed at enhancing its media and entertainment offerings. This acquisition allows Walmart to leverage VIZIO's SmartCast Operating System, which has over 18 million active accounts, to expand its advertising capabilities and deepen customer engagement through innovative TV and in-home entertainment experiences. The deal, initially announced earlier in the year, positions Walmart to better compete in the connected TV market, providing advertisers with new opportunities to reach consumers through targeted advertising. The integration of VIZIO's technology with Walmart's retail and data capabilities is expected to create a more seamless and personalized shopping and entertainment ecosystem.

Read the Full Business Wire Article at:
[ https://www.businesswire.com/news/home/20241203633675/en/Walmart-Completes-Acquisition-of-VIZIO/ ]