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Kendrick Lamar's Diss Tracks Vastly Outearn Drake's As Feud Generates $15 Million In Revenue, Billboard Says

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Kendrick Lamar's "Not Like Us" was the feud's biggest earner, generating an estimated $7.6 million in streaming, sales and publishing revenue, Billboard reported.
Kendrick Lamar's diss tracks aimed at Drake have significantly outperformed Drake's responses in terms of revenue generation, according to a report by Billboard. The feud between the two artists has resulted in approximately $15 million in revenue, with Lamar's tracks like "Not Like Us" and "Euphoria" earning around $300,000 and $200,000 respectively from streaming and downloads. In contrast, Drake's diss tracks, including "Family Matters" and "The Heart Part 6," have not been as financially successful, with "Family Matters" earning about $100,000. This financial disparity highlights the intense public interest and the commercial impact of their ongoing rivalry.

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