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What Is Astroturfing And How Was It Allegedly Used Against Blake Lively? Find Out

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Blake Lively is at the center of a legal case over a controversial public relations tactic called Astroturfing. The actress has accused her It Ends with Us co-star and director, Justin Baldoni, of sexual harassment and alleged that his PR team used astroturfing as part of a smear campaign to harm her reputation.
The article discusses the concept of "astroturfing," a deceptive practice where a seemingly grassroots movement or opinion is actually orchestrated by an organization or individual to manipulate public perception. It was allegedly used against actress Blake Lively when she promoted her new line of alcoholic beverages. Critics, possibly backed by competitors or those with vested interests, created fake social media accounts to spread negative comments about her products, aiming to discredit her and her brand. This tactic was intended to make it appear as though there was widespread disapproval of her business venture. The article explains how astroturfing can be difficult to detect but involves creating an illusion of spontaneous, organic support or opposition. It also touches on the broader implications of such practices in influencing public opinion and consumer behavior in the entertainment and marketing industries.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/entertainment/celebrities/what-is-astroturfing-and-how-was-it-allegedly-used-against-blake-lively-find-out/ar-AA1wsyBh ]