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Blake Lively's 'It Ends With Us' lawsuit, 'astroturfing' and when fans feel manipulated

The article discusses the controversy surrounding Blake Lively's upcoming film adaptation of "It Ends With Us" by Colleen Hoover. Fans have expressed disappointment over the casting choices, particularly the age discrepancy between the characters in the book and the actors chosen, with Lively and Justin Baldoni, who are significantly older than their characters are supposed to be. This backlash has led to a lawsuit against the film's producers for alleged "astroturfing," where fake social media accounts were purportedly used to artificially boost positive reactions to the casting. The lawsuit claims that this manipulation not only deceived fans but also potentially violated consumer protection laws by creating a false narrative around the film's reception. The situation has sparked a broader conversation about fan manipulation, the ethics of marketing in Hollywood, and how studios manage public relations for their projects.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/celebrities/blake-lively-s-it-ends-with-us-lawsuit-astroturfing-and-when-fans-feel-manipulated/ar-AA1wntXC ]