Media and Entertainment
Media and Entertainment
Mon, December 30, 2024
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2024 Lookback: A Watershed Year for Generative AI in Hollywood
- As another turbulent year in media and tech comes to an end, VIP+ analysts are revisiting their 2024 forecasts
- and what they got right and wrong. In this installment, Audrey Schomer assesses how generative AI has impacted Hollywood.
The article from Variety discusses how 2024 marked a significant year for generative AI in Hollywood, highlighting its transformative impact across various sectors of the entertainment industry. It notes that AI technologies have been integrated into scriptwriting, visual effects, and even in the creation of virtual actors, leading to both excitement and apprehension about job displacement among creatives. The piece covers the industry's cautious embrace of AI, with major studios and tech companies investing heavily in AI tools to streamline production processes, reduce costs, and enhance creative outputs. However, it also addresses the ethical concerns, including copyright issues, the potential for AI to reproduce biases, and the ongoing debate over AI's role in diminishing human creativity. The article concludes by suggesting that while AI has opened new avenues for innovation, the industry is still navigating the balance between technological advancement and preserving the human essence of storytelling.
Read the Full Variety Article at:
[ https://variety.com/vip/2024-lookback-a-watershed-year-for-generative-ai-hollywood-1236260804/ ]
Read the Full Variety Article at:
[ https://variety.com/vip/2024-lookback-a-watershed-year-for-generative-ai-hollywood-1236260804/ ]
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