Netflix sets new Christmas Day record as $150M NFL experiment justified despite criticism

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Netflix sets new Christmas Day record as $150M NFL experiment justified despite criticism

^{Published on 2024-12-31 18:24:07 - MSN}

Netflix registered its most-watched Christmas Day ever after splashing $150 million on the exclusive rights to two NFL games on December 25 this year

The article discusses Netflix's strategic move to stream an NFL game on Christmas Day, which set a new viewership record for the platform. Despite facing criticism for potentially diluting the NFL's traditional broadcast experience, the experiment was deemed a success as it attracted approximately 150 million viewers. This event not only showcased Netflix's growing interest in live sports broadcasting but also highlighted the platform's capability to engage a massive audience with live events, justifying the investment despite the backlash. The article also touches on the broader implications for Netflix's content strategy, suggesting that live sports could become a more regular feature on the service, aiming to leverage the high engagement rates of live sports to boost subscriber numbers and retention.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/streaming-movies-and-tv/netflix-sets-new-christmas-day-record-as-150m-nfl-experiment-justified-despite-criticism/ar-AA1wMrho ]

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