• Wed, January 1, 2025

Not your grandma's Shostakovich: How classical music is attracting younger audiences

Classical music is experiencing a surge in popularity, with the under-35 crowd listening more today than in years. Still, many orchestras and classical music institutions are struggling to recover from the pandemic and falling attendance.
The article from MSN discusses how classical music, traditionally seen as an art form for older audiences, is now attracting younger listeners through innovative approaches. Orchestras and musicians are employing modern marketing strategies, including social media, to reach out to the youth. Events like the "Silent Disco" at the Royal Albert Hall, where attendees listen to classical music through wireless headphones, and the use of video game music in orchestral settings, are making classical music more accessible and appealing to younger demographics. Additionally, the integration of classical music into pop culture through movies, TV shows, and collaborations with contemporary artists helps bridge the gap. The article highlights how these efforts not only rejuvenate the genre but also ensure its survival by cultivating a new generation of fans who appreciate the depth and innovation in classical compositions.

Read the Full MSN Article at:
https://www.msn.com/en-ca/entertainment/music/not-your-grandma-s-shostakovich-how-classical-music-is-attracting-younger-audiences/ar-AA1wNiTj