N@N

2025 Vision: A Special Report on Hollywood in the Attention Economy

The article from Variety discusses the evolving landscape of the entertainment industry, focusing on how Hollywood and media companies are navigating the "attention economy." It highlights the shift from traditional media consumption to a more fragmented, digital-first approach where content creators must vie for audience attention across multiple platforms including streaming services, social media, podcasts, and video games. Key points include the rise of short-form content, the importance of direct-to-consumer strategies, and the need for personalized content to retain viewer engagement. The piece also touches on the challenges of content discoverability, the impact of algorithms on content distribution, and how creators are adapting by producing content that can be consumed in various formats and lengths to cater to different audience preferences. Additionally, it notes the growing significance of interactive and immersive experiences, like video games, which are becoming central to entertainment strategies as they offer unique engagement opportunities.

Read the Full Variety Article at:
[ https://variety.com/vip-special-reports/hollywood-attention-economy-media-streaming-film-podcasts-videogames-1236249177/ ]