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Lorraine Kelly hires social media star in bid to master TikTok

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Lorraine Kelly, a well-known TV presenter, has enlisted the help of social media influencer GK Barry, also known as Grace Keeling, to enhance her presence on TikTok. This move comes as part of Kelly's strategy to engage with a younger audience and adapt to the evolving landscape of social media. GK Barry, who has a significant following on platforms like TikTok and YouTube, will assist Kelly in creating content that resonates with the platform's predominantly young user base. This collaboration was highlighted during a segment on ITV's "Lorraine" show, where Barry appeared to discuss her role and the potential of TikTok for reaching new demographics.

Read the Full MSN Article at:
[ https://www.msn.com/en-gb/entertainment/general/lorraine-kelly-hires-social-media-star-in-bid-to-master-tiktok/ar-BB1r9KeI ]