Musicians face pressure to gain a big social media following

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Musicians face pressure to gain a big social media following

_{//media-entertainment.news-articles.net/content/ .. essure-to-gain-a-big-social-media-following.html}
^{Published in Media and Entertainment on Tuesday, January 7th 2025 at 23:24 GMT by MSN}

Social media has been a "beautiful tool" to connect psychedelic-rock group Maisie to its audience, but a desire from music organisations and record labels for large social media engagement is having an impact on some live music acts accessing funding and opportunities.

The article from MSN discusses the increasing pressure on musicians to build a substantial social media following to succeed in the music industry. It highlights how platforms like TikTok, Instagram, and YouTube have become essential for artists to gain visibility, secure record deals, and engage with fans. The piece notes that while social media offers unprecedented access to audiences, it also creates challenges such as the need for constant content creation, the potential for inauthenticity, and the overshadowing of musical talent by online popularity. Artists are now often judged by their follower count rather than their musical prowess, leading to a shift in how success in music is measured and achieved. The article also touches on the mental health implications of this pressure, with some musicians feeling overwhelmed by the need to maintain an online presence.

Read the Full MSN Article at:
[ https://www.msn.com/en-au/entertainment/music/musicians-face-pressure-to-gain-a-big-social-media-following/ar-AA1x7XPj ]

Publication Contributing Sources

MSN

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