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Disney says about 157 million global users are streaming content with ads

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Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney+, Hulu and ESPN+.
Disney has reported that approximately 157 million global users are engaging with its ad-supported streaming services, which include Disney+, Hulu, and ESPN+. This figure represents a significant portion of Disney's streaming audience, showcasing the company's successful pivot towards an ad-supported model to boost revenue. The introduction of ad-supported tiers has not only attracted cost-conscious viewers but also provided advertisers with a vast audience, enhancing Disney's advertising market. This strategy aligns with broader industry trends where streaming platforms are increasingly incorporating advertisements to balance content costs and subscriber growth.

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[ https://www.msn.com/en-us/entertainment/general/disney-says-about-157-million-global-users-are-streaming-content-with-ads/ar-BB1rbdwH ]