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A Crisis Manager Speaks Out About What Normally Goes On Behind The Scenes During PR Situations Like Blake Lively And Justin Baldoni's

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Blake Lively and Justin Baldoni are engaged in a legal battle stemming from their work on It Ends with Us. The situation began in earnest back in December, when actress and producer Lively filed a complaint against director and co-star Baldoni,
The article from MSN discusses insights from crisis manager Molly McPherson on how celebrities typically handle public relations crises, using the example of Blake Lively and Justin Baldoni's recent situation. McPherson explains that when celebrities face PR issues, their teams often engage in a series of strategic steps including damage control, crafting public statements, and managing media narratives. She highlights the importance of timing, authenticity, and the choice of words in public apologies or statements. In the case of Lively and Baldoni, who were involved in a controversy over their film project, their approach involved a public acknowledgment of the situation, an attempt to show empathy, and a promise to learn from the experience. McPherson notes that while some celebrities might choose silence or a more aggressive defense, the strategy often depends on the nature of the crisis, the celebrity's public image, and the potential long-term impact on their career.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/other/a-crisis-manager-speaks-out-about-what-normally-goes-on-behind-the-scenes-during-pr-situations-like-blake-lively-and-justin-baldoni-s/ar-BB1rl8k8 ]