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What Is TikTok And How People Got Hooked To This Platform

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Hours after TikTok went dark in the United States, President-elect Donald Trump announced that he would work with the Chinese video-sharing app to ensure it remained functional in America.
TikTok, a social media platform owned by the Chinese company ByteDance, has become a global phenomenon by allowing users to create, share, and discover short-form videos ranging from 15 to 60 seconds. Launched internationally in 2017 after merging with Musical.ly, TikTok's addictive nature stems from its easy-to-use interface, an algorithm that tailors content to user preferences, and features like filters, effects, and a vast music library that encourage creative expression. The app has captured a diverse audience, particularly Gen Z, with its mix of dance challenges, lip-syncing, comedy skits, and educational content, making it a cultural hub where trends are born and spread rapidly. Despite its popularity, TikTok has faced scrutiny over privacy concerns, data security, and its potential influence by the Chinese government, leading to bans in several countries and ongoing debates about its operations and content moderation policies.

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[ https://www.ndtv.com/world-news/what-is-tiktok-and-how-people-got-hooked-to-this-platform-7515246 ]