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TikTok Is a Go-To News Source for Young People. Legacy Media Wants In.

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Big news brands were slow to join the video platform but now are experimenting with reaching a new audience there.
The article from MSN discusses how TikTok has become a primary news source for young people, prompting traditional media outlets to adapt their strategies to engage with this demographic on the platform. According to a Pew Research Center study, about 32% of U.S. adults under 30 regularly get news from TikTok, highlighting a significant shift in news consumption habits. Legacy media companies are now attempting to leverage TikTok's popularity by creating content tailored for the platform, such as short, engaging videos that fit the app's format. This includes news organizations like CNN and NBC, which have started to produce content that not only informs but also entertains, aiming to capture the attention of younger viewers who prefer digestible, visually appealing news snippets over traditional long-form journalism. However, this shift also brings challenges, including concerns over misinformation and the need for credible journalism to maintain integrity while adapting to new media landscapes.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/tv/tiktok-is-a-go-to-news-source-for-young-people-legacy-media-wants-in/ar-AA1vTsVe ]