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SNL 50: A Look At Marketing Nostalgia, Humor And Shining Stars

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To get inside the SNL 50 marketing juggernaut, I spoke with NBCU's Chief Marketing Officer for Advertising and Partnerships about how this came together.
The article by Howard Homonoff for Forbes, published on February 14, 2025, discusses the marketing strategies behind the 50th anniversary of "Saturday Night Live" (SNL). It highlights how SNL has leveraged nostalgia, humor, and its roster of famous alumni to maintain and grow its audience. The piece details how the show has used special anniversary episodes, digital content, and social media campaigns to engage both long-time fans and new viewers. It also explores the role of current stars like Pete Davidson and former cast members like Eddie Murphy in bringing back the show's legacy while pushing it forward. The article emphasizes SNL's ability to adapt to changing media landscapes, ensuring its relevance through innovative marketing and content strategies that celebrate its history while embracing contemporary culture.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/howardhomonoff/2025/02/14/marketing-snl-50-nostalgia-humor-and-shining-stars/ ]