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AI is a Potential 'Goldmine' and a 'Ticking Time Bomb,' Says SMPTE Chief at HPA Tech Retreat


//media-entertainment.news-articles.net/content/ .. e-bomb-says-smpte-chief-at-hpa-tech-retreat.html
Published in Media and Entertainment on by Variety   Print publication without navigation

AI is both a potential "goldmine" and a "ticking time bomb," in the words of Rich Welsh, Deluxe senior VP of innovation, who also serves as president of the Society of Motion Picture and Television Engineers.

The article from MSN discusses the dual nature of AI as both an opportunity and a risk, as highlighted by SMPTE President Renard T. Jenkins at the HPA Tech Retreat. Jenkins emphasized AI's potential to revolutionize industries by enhancing efficiency and creativity, particularly in media and entertainment. However, he also warned of the dangers, describing AI as a "ticking time bomb" due to issues like data privacy, security, and the potential for AI to be used maliciously. He stressed the importance of ethical considerations, transparency, and the need for regulatory frameworks to manage AI's development and deployment responsibly. Jenkins called for a balanced approach where the benefits of AI are harnessed while mitigating its risks, advocating for collaboration between technologists, ethicists, and policymakers to navigate this complex landscape.

Read the Full Variety Article at:
[ https://www.msn.com/en-us/technology/artificial-intelligence/ai-is-a-potential-goldmine-and-a-ticking-time-bomb-says-smpte-chief-at-hpa-tech-retreat/ar-AA1zoPeo ]

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