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Ad-Supported Streaming Tiers Gain Traction, FAST Fascinates Gen Z And Millennial Viewers - Study

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
As streaming prices keep climbing, more subscribers are willing to opt into advertising to keep a lid on costs. Today, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year.
The article from Yahoo Entertainment discusses the growing trend of ad-supported streaming tiers among major streaming services. It highlights that platforms like Netflix, Disney+, and HBO Max are increasingly offering cheaper, ad-supported subscription options to attract cost-conscious viewers and boost revenue. This shift is driven by the need to find new revenue streams as competition intensifies and subscriber growth slows. The article notes that these ad-supported tiers are gaining popularity, with data suggesting that viewers are more accepting of ads if it means lower subscription costs. Additionally, it mentions that this model not only helps in retaining subscribers but also in expanding the viewer base by making streaming services more accessible. The piece also touches on the potential downside, such as viewer experience being interrupted by ads, but emphasizes the strategic importance of this move in the evolving streaming market landscape.

Read the Full Yahoo Article at:
[ https://www.yahoo.com/entertainment/ad-supported-streaming-tiers-gain-135404913.html ]