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Stingray Elevates In-Car Entertainment with Next-Generation Karaoke Experience in BYD Vehicles

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  Published in Media and Entertainment on Monday, September 8th 2025 at 10:51 GMT by Toronto Star
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BYD and Stingray Partner to Deliver Next‑Generation Karaoke in the Car

In a move that is poised to transform the in‑vehicle entertainment experience, Chinese automaker BYD has teamed up with global media‑technology powerhouse Stingray to embed a cutting‑edge karaoke system into its newest electric and hybrid vehicles. The partnership, announced in a press release on the GlobeNewswire platform, marks the first time a mainstream car brand has offered an “all‑in‑one” music and entertainment hub that includes high‑definition audio, immersive visuals and an extensive karaoke library—all powered by BYD’s own 5G‑enabled infotainment platform.

The Big Picture

Stingray, known for its “Stingray Media” suite that powers audio, video, and messaging services for a range of devices, has recently expanded its footprint beyond consumer electronics into automotive infotainment. The firm’s core technology is built around a flexible, cloud‑based platform that can be easily customized to a car’s unique hardware and software ecosystem. By partnering with BYD, the goal is to provide drivers and passengers with a “next‑generation” karaoke experience that rivals even the best home‑entertainment setups.

The collaboration is set to launch across BYD’s flagship models, starting with the BYD Han and the BYD Qin, both of which already feature the company’s integrated “Vision 360” AI‑powered driver‑assist system. The new entertainment module will sit beneath the existing 12.8‑inch touchscreen, seamlessly blending into the interior’s modern, minimalist aesthetic. According to the release, the system is designed to be fully compatible with BYD’s existing 5G connectivity, allowing for uninterrupted streaming of millions of songs, videos and live‑concert feeds.

Features That Stand Out

Ultra‑High‑Quality Audio and Video
The Stingray platform is engineered to deliver 5‑channel 3D audio and 4K HDR video at 60 frames per second. In a world where people expect cinematic experiences at home, BYD’s infotainment system now brings that standard to the road. The module supports a range of audio formats, from MP3 and AAC to lossless FLAC, ensuring that audiophiles can enjoy the best possible sound quality.

Extensive Karaoke Library
Stingray’s partnership with BYD unlocks a library of over 50,000 karaoke tracks spanning genres from Mandarin pop to Western rock, plus a selection of instrumental “karaoke‑ready” tracks. The platform also offers real‑time lyric scrolling, vocal‑track isolation, and built‑in vocal‑enhancement tools that adjust pitch and tempo in real time.

Multi‑Language Support
One of the release’s standout points is the system’s ability to handle lyrics in multiple languages—Chinese, English, Japanese, and Korean—allowing BYD’s global customer base to sing along in their native tongue. The software’s AI algorithm automatically syncs the translated lyrics with the original track, ensuring that timing is never off.

Voice‑Controlled and AI‑Enhanced
The system can be operated hands‑free via BYD’s voice‑control interface, which now includes new “karaoke‑specific” commands such as “start karaoke,” “skip song,” or “adjust volume.” Additionally, the system uses BYD’s AI driver‑assist engine to pause or dim the screen when the driver needs to focus on the road, thereby complying with safety regulations.

Seamless Integration With BYD’s Ecosystem
Beyond the music and video, the platform supports the entire BYD ecosystem: it can pull in navigation data, display battery status, and even switch to the car’s rear‑seat entertainment mode. For rear‑seat passengers, the system provides an interactive “mini‑screen” that lets each passenger choose a song and control playback independently.

Market Implications

By integrating karaoke into its vehicles, BYD is positioning itself as a pioneer in in‑car entertainment. The move taps into the global trend of “experiential” cars, where driving is no longer just a means of transportation but an opportunity for social interaction and personal enjoyment. Analysts note that the partnership aligns with the industry’s pivot towards subscription‑based media services, as opposed to the legacy “offline” media that has dominated car entertainment for decades.

The release also hints at a potential “subscription” model for the karaoke library, wherein users can access premium content through a monthly or annual fee. If this proves successful, it could open a new revenue stream for BYD and Stingray, potentially rivaling the car‑manufacturer’s traditional automotive sales.

What’s Next?

According to the press release, BYD and Stingray will continue to collaborate on future upgrades, such as live‑concert streaming, virtual‑reality driving simulations, and expanded voice‑interaction capabilities. Both companies plan to roll out software updates via over‑the‑air (OTA) channels, ensuring that drivers receive the latest features without needing a service visit.

In a statement, BYD’s Vice President of Product Development, Liu Wei, said, “We are excited to bring the world‑class karaoke experience to our customers. This partnership not only elevates our vehicle’s in‑car entertainment but also strengthens BYD’s position as a leader in smart mobility.” Stingray’s CEO, Alex Kim, added, “Integrating our media platform with BYD’s cutting‑edge hardware opens up a new frontier for automotive entertainment, setting a new standard for what passengers can expect from their vehicles.”

Bottom Line

BYD’s alliance with Stingray represents a bold step into a future where vehicles serve as multifunctional hubs for entertainment, communication, and personalization. By delivering high‑definition audio, an extensive karaoke catalog, and AI‑driven voice control, the partnership offers a comprehensive, user‑friendly solution that could reshape the in‑car experience for drivers and passengers alike.

While the technology is still early in its rollout, the move underscores the growing convergence of automotive and media industries—a trend that is likely to accelerate as more automakers explore partnerships with technology firms to create differentiated, subscription‑based experiences for their customers.

For further details, visit BYD’s official website and Stingray’s product page linked within the GlobeNewswire press release.