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Relativity Media Exec Rosanna Canonigo To Head Up Global Sales At Newell Law Group

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  Published in Media and Entertainment on Monday, October 20th 2025 at 19:43 GMT by Deadline.com
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Newell Law Group Adds Former Disney Executive Rosanna Canonigo to Global Sales Team

In a move that underscores its ambition to expand its international footprint, Newell Law Group announced today that Rosanna Canonigo—long known for her tenure as Senior Vice President of Global Business Development at The Walt Disney Company—has joined the firm as Global Sales Director. Canonigo, who brought decades of experience in brand partnerships, licensing, and cross‑border strategy to Disney, will be responsible for spearheading the firm’s global client acquisition and revenue growth initiatives.

A Proven Track Record in Global Business

Canonigo’s career at Disney began in the early 1990s and spanned more than 25 years. In that time, she played a pivotal role in developing and executing licensing agreements that brought Disney’s intellectual property to markets around the world. Her work included negotiating multi‑million dollar deals in Asia, Europe, and Latin America, and she was instrumental in expanding Disney’s presence in emerging economies. “Rosanna has a deep understanding of how to translate a brand’s value into tangible, cross‑border opportunities,” said Michael Newell, Managing Partner of Newell Law Group. “Her strategic vision and negotiation prowess will be key assets as we broaden our services to international clients.”

Before joining Disney, Canonigo earned a law degree from the University of Michigan Law School and worked as a corporate lawyer in Detroit, specializing in mergers and acquisitions. After leaving Disney in 2023, she consulted for several entertainment and technology startups, helping them navigate complex regulatory landscapes and secure investment.

Newell’s Vision for Global Expansion

Newell Law Group, founded in 2005, has established itself as a boutique firm with a focus on intellectual property, entertainment law, and corporate strategy. The firm’s current practice includes a robust IP portfolio that covers trademarks, copyrights, and licensing agreements, primarily in the United States and the United Kingdom. With offices in New York, London, and Singapore, Newell has been building a reputation for advising high‑profile clients on navigating international markets.

“Rosanna’s appointment signals a clear shift toward a more proactive, global sales strategy,” said Laura Patel, Chief Operating Officer of Newell Law Group. “We’re looking to deepen our relationships with multinational corporations, especially in regions where we’ve traditionally had limited presence. Canonigo’s global perspective will help us identify new business opportunities and drive revenue growth.”

Canonigo will work closely with the firm’s partners to develop tailored client solutions that address the unique regulatory and commercial challenges of operating in diverse jurisdictions. Her responsibilities will include leading the global sales team, managing key client relationships, and collaborating with marketing and business development departments to refine Newell’s go‑to‑market strategy.

Client and Industry Reactions

Industry observers note that Newell’s hiring of a former Disney executive is an unusual but increasingly common trend in the legal sector. “Law firms are recognizing that expertise in brand strategy and global commercialization can be as valuable as traditional legal counsel,” said James O’Connor, a senior analyst at Legal Industry Insights. “With Canonigo’s background, Newell is positioned to bridge the gap between legal advice and business strategy for its clients.”

Several of Newell’s existing clients have expressed excitement about the move. “We’re thrilled to have Rosanna on board,” said Sarah Liu, CEO of a boutique film production company that has worked with Newell on licensing agreements. “Her insight into international markets will be invaluable as we expand our brand globally.”

A Broader Trend in Legal Services

The appointment is part of a broader trend of law firms seeking to diversify their service offerings and adopt a more business‑centric approach. By hiring executives from related industries, firms aim to offer a more holistic suite of services that combine legal expertise with commercial strategy. Canonigo’s role will be to integrate legal counsel with strategic business planning, thereby enhancing the value proposition for Newell’s clients.

Looking Ahead

Newell Law Group’s strategic focus on global expansion has already begun to bear fruit. The firm recently secured a multi‑year licensing deal with a leading consumer electronics company, and it is in negotiations with a European media conglomerate for a joint venture. With Canonigo’s appointment, Newell is poised to accelerate its growth trajectory and further solidify its position as a leading provider of international intellectual property and business strategy services.

As Canonigo takes on her new role, her first priority will be to assess current client portfolios and identify untapped markets. She will also spearhead the launch of a new client‑acquisition initiative that combines data analytics with targeted outreach in high‑growth regions such as Southeast Asia and the Middle East.

Newell’s leadership remains optimistic. “We’re excited to see what Rosanna will bring to our team,” said Newell. “Her track record and global mindset align perfectly with our vision for the next decade.”

The move signals a significant step forward for Newell Law Group, illustrating the firm’s commitment to blending legal expertise with strategic business insight to serve a global clientele.