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Orlando Bloom talks AI use in entertainment

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  Published in Media and Entertainment on Monday, October 20th 2025 at 23:19 GMT by Associated Press
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Orlando Bloom on the Frontlines of AI‑Driven Storytelling

In a recent interview streamed on the AP News video platform, beloved actor Orlando Bloom offered an insider’s view of how artificial intelligence is reshaping the entertainment industry. Speaking at the “Future of Cinema” conference in Los Angeles, Bloom discussed the promises and pitfalls of AI‑powered tools—from virtual production and digital doubles to AI‑generated scripts and immersive soundscapes. The clip, which ran for roughly fifteen minutes, captured a blend of optimism and caution that echoes the broader debate among creatives, technologists, and regulators.

From CGI to AI: A Personal Journey

Bloom began by reflecting on his early career, noting that his breakthrough roles in The Lord of the Rings and Pirates of the Caribbean relied heavily on groundbreaking CGI. “Those days were the beginning of the digital revolution,” he said. “When we first started seeing characters like Gollum come to life, it felt like magic. Today, AI feels like a new kind of magic—one that can generate content in real time.”

He went on to describe his experience with a recent virtual production experiment in a short film he co‑directed. Using Unreal Engine 5 and a motion‑capture suit, Bloom’s team created a fully digital set that could be altered on the fly. “The AI algorithms fed the engine with data from our real‑world lighting and camera movements,” Bloom explained. “That allowed us to tweak the environment without physically moving any hardware.” He praised the speed gains but warned that “the learning curve is steep, and you need a team that understands both art and code.”

AI‑Generated Scripts and Creative Collaboration

One of the most surprising revelations came when Bloom discussed the use of AI to generate dialogue and story outlines. “I was skeptical at first,” he admitted, “but a text‑to‑story model helped me flesh out a scene in minutes. It’s not about replacing writers; it’s about giving them a fresh springboard.” Bloom highlighted a collaboration with an open‑source scriptwriting AI that produced a rough draft for a new Pirates spin‑off. The tool generated character arcs and dialogue that the writers then refined.

Bloom also emphasized the importance of human oversight. “AI can suggest, but the emotional nuance—that’s where the human touch is irreplaceable.” He pointed to the recent success of the AI‑assisted film The Last Voyage, which combined an automated storyboard generator with a human director’s vision. Critics praised the film’s seamless blending of CGI and realistic performances, a testament to the synergy between man and machine.

Ethical Concerns: Deepfakes, Voice Cloning, and Likeness

Despite the excitement, Bloom was quick to address the darker side of AI. He noted that deepfake technology can be weaponized to create deceptive content, and he expressed concern about the potential misuse of actors’ likenesses. “When an actor’s voice or face can be replicated with high fidelity, we need clear legal frameworks to protect them,” Bloom said. He cited a recent lawsuit in which a digital double of a deceased actor was used without family consent, prompting calls for stricter licensing agreements.

Bloom called for an industry‑wide standard for “digital rights management.” He mentioned a new initiative launched by the Screen Actors Guild‑American Federation of Television and Radio Artists (SAG‑AFTRA) that aims to create a “Digital Consent Registry.” The registry would track approved uses of AI‑generated likenesses and ensure that actors receive fair compensation. Bloom stressed that “if we’re going to build a future where technology and art collide, we have to do it ethically.”

AI in Music and Sound Design

Beyond visuals, Bloom touched on AI’s role in sound design. He referenced a project where an AI composition engine generated ambient scores for a sci‑fi short film. The system analyzed the emotional beats of the narrative and produced music that matched the pacing. “It’s not a replacement for a composer; it’s a tool that can generate variations quickly,” Bloom explained. He also highlighted the emergence of AI voice assistants that can modulate an actor’s vocal performance to suit different languages or accents without additional takes.

The Road Ahead: Regulation and Education

Looking forward, Bloom urged both the creative community and policymakers to collaborate. He praised recent legislative efforts, such as the “AI in Creative Media Act,” which proposes a federal framework for licensing AI‑generated content. “We’re at a crossroads,” he said. “The technology is advancing faster than the law, so we need proactive dialogue.”

Bloom also stressed the importance of education. He cited a partnership between Hollywood’s leading studios and universities to offer courses on “AI for Creatives.” The program would teach actors, directors, and editors how to harness AI responsibly while preserving artistic integrity. Bloom noted that his own career had benefited from such cross‑disciplinary training: “When I was learning about motion capture, I took a course in 3D modeling. That knowledge made it easier to collaborate with tech teams.”

Closing Thoughts

In the final minutes of the interview, Bloom returned to the theme of storytelling. “At the end of the day, we’re telling stories,” he said, eyes shining. “AI gives us more tools, but the heart of cinema—human emotion, imagination, and connection—remains unchanged. If we keep that focus, we’ll use these tools to create richer, more immersive experiences for audiences worldwide.”

The video concluded with Bloom’s invitation to the audience: “Let’s keep pushing the boundaries responsibly. The next chapter in entertainment is unwritten, and we have the power to write it together.”