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Lottery.com Rebrands as SEGG Media, Eyes Sports & Entertainment

  //media-entertainment.news-articles.net/content/ .. nds-as-segg-media-eyes-sports-entertainment.html
  Published in Media and Entertainment on Monday, January 19th 2026 at 11:04 GMT by Nasdaq
      Locale: UNITED STATES, AUSTRALIA, CANADA, UNITED KINGDOM

New York, NY - January 19, 2026 - In a surprising but strategic move, Lottery.com Inc. has officially shed its previous identity, rebranding as SEGG Media Corporation. The change, announced today, represents a significant shift in direction for the company, formerly known for its iLottery technology and services. Now, SEGG Media is charting a course to become a global force in the rapidly expanding sports and entertainment landscape.

The decision isn't merely cosmetic. According to CEO Robert Landry, the rebranding reflects a core vision: to "become a global leader in sports and entertainment." This ambition will be fueled by a potent combination of data analytics, technological innovation, and compelling content - all designed to forge deeply engaging experiences for fans worldwide. While the company's ticker symbol remains LTRY on the Nasdaq exchange, the change signifies a deeper, more fundamental transformation.

From iLottery to Immersive Experiences: The Strategic Rationale

For years, Lottery.com built its reputation on providing the technology underpinning digital lottery platforms. While that remains a competency, the leadership team recognized the limitations of solely focusing on one sector within the broader entertainment industry. The digital sports and entertainment market is experiencing explosive growth, driven by factors like increased internet penetration, the rise of mobile gaming, and a younger generation's preference for digital engagement. SEGG Media's strategy capitalizes directly on this trend.

"We're building a platform that combines the power of data, technology, and compelling content to create unique and immersive experiences for fans worldwide," Landry stated. This suggests a move beyond simple data aggregation to a curated, interactive environment for sports enthusiasts and entertainment consumers.

A Dual Approach: Acquisitions and Organic Growth

SEGG Media's plan isn't solely reliant on internal development. The company intends to build its presence through a dual strategy of acquisitions and organic growth. The company will actively seek out and acquire businesses already operating within desirable niches within the digital sports and entertainment ecosystem. Potential targets include:

• Sports Data Platforms: Providing real-time statistics, advanced analytics, and player performance data - a crucial ingredient for fantasy sports and sports betting.
• Fantasy Sports Applications: Capitalizing on the enduring popularity of fantasy leagues and exploring new formats and features.
• Entertainment Content Providers: Acquiring or partnering with companies creating compelling digital content - potentially spanning gaming, eSports, streaming services, and interactive storytelling.

Alongside acquisitions, SEGG Media is committed to organic growth, developing its own proprietary platforms and content offerings. This blended approach aims to diversify revenue streams, mitigate risk, and rapidly expand the company's footprint.

What This Means for Investors & The Future of SEGG Media

The rebranding signals a potentially exciting, but also inherently riskier, chapter for investors. Moving away from a relatively stable and regulated iLottery sector and into the dynamic and competitive world of sports and entertainment requires significant investment and adaptability. The success of SEGG Media's new direction hinges on their ability to identify and integrate acquisitions effectively, and to develop compelling content and technology that resonates with a global audience.

The company's expertise in data management, honed through its iLottery operations, could be a significant competitive advantage. Understanding user behavior and preferences - critical to delivering personalized experiences - will be key to success. Expect to see SEGG Media actively targeting partnerships with sports leagues, professional teams, and content creators to build out its ecosystem.

Disclaimer: Forward-Looking Statements

As with any significant strategic shift, the company acknowledges the inherent uncertainties. The press release includes a standard disclaimer regarding "forward-looking statements," emphasizing that actual results may differ materially from projections due to various risks and uncertainties - a common element in corporate announcements highlighting future intentions.