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IAG Appoints Nir Caspi as Head of Non-Scripted and Chief Growth Officer

  //media-entertainment.news-articles.net/content/ .. ad-of-non-scripted-and-chief-growth-officer.html
  Published in Media and Entertainment on Tuesday, January 20th 2026 at 18:52 GMT
      Locale: UNITED STATES, UNITED KINGDOM, ISRAEL

Los Angeles, CA - January 20th, 2026 - In a significant move signaling its commitment to expanding its global presence in the burgeoning non-scripted content market, IAG, a leading global media and technology group, has announced the appointment of Nir Caspi as Head of Non-Scripted and Chief Growth Officer. The appointment, effective immediately, underlines IAG's strategy of aggressive growth and underscores the critical role non-scripted programming plays in its overall global ambitions.

Caspi, a seasoned veteran of the international television industry, brings a wealth of experience and a proven track record of success to IAG. He joins the company from Armoza Productions, where he most recently served as CEO. His departure from Armoza, a renowned independent distributor of unscripted content, marks a major shift for both companies. Analysts speculate that IAG's deep pockets and expansive global network proved an irresistible draw for Caspi, allowing him to operate on a scale previously unavailable at Armoza.

The decision to appoint Caspi to both Head of Non-Scripted and Chief Growth Officer roles highlights IAG's integrated approach to expansion. As Head of Non-Scripted, he will be directly responsible for overseeing IAG's burgeoning unscripted business, driving content development, acquisition, and distribution strategies. The "Chief Growth Officer" title emphasizes his broader mandate to identify and pursue new market opportunities and forge strategic partnerships that will accelerate IAG's overall growth trajectory. This dual role allows for seamless alignment between content creation and strategic business development, a crucial factor in the increasingly competitive global media landscape.

"Nir's impressive track record in the unscripted television industry speaks for itself," stated Avi Nir, Co-CEO of IAG, in the official announcement. "His experience in developing and distributing content worldwide will be invaluable as we continue to expand our global footprint and pursue new opportunities in the non-scripted space." This quote reflects the significant perceived value IAG places on Caspi's experience in navigating the complexities of international content distribution, particularly in emerging markets.

Caspi's career history demonstrates a consistent trajectory of leadership within prominent media organizations. Prior to his tenure at Armoza Productions, he held key leadership positions at Keshet International, a global content powerhouse, and other notable media companies. His experience spans across various facets of the television industry, from content development and production to international sales and distribution - a holistic skillset ideally suited to his new responsibilities at IAG.

"I'm excited to join IAG and contribute to the company's continued success," Caspi commented. "IAG's commitment to innovation and its global reach make it an ideal platform for growth in the non-scripted market." This statement reinforces Caspi's alignment with IAG's vision and his belief in the company's ability to capitalize on the evolving demands of the global audience for non-scripted programming. He specifically highlighted IAG's commitment to innovation, suggesting that a focus on cutting-edge formats and technologies will be a key component of his strategy.

The non-scripted content market has experienced substantial growth in recent years, driven by the increasing demand for authentic, relatable programming across diverse demographics. Formats ranging from reality competitions and documentary series to true crime and lifestyle shows are consistently attracting significant viewership and generating substantial revenue streams. IAG's investment in Caspi and its strengthened position in this market demonstrates a clear understanding of these trends and a proactive approach to capturing a larger share of this lucrative space. The appointment is widely seen as a signal of IAG's intention to become a dominant force in the global non-scripted content ecosystem, challenging established players and driving innovation across the industry. The coming years are expected to see significant changes as Caspi implements his strategies and IAG further expands its portfolio of non-scripted content.