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Chia Pet Movie Announced by Russo Brothers

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  Published in Media and Entertainment on Saturday, January 31st 2026 at 10:46 GMT by People
      Locales: UNITED STATES, CHINA

Los Angeles, CA - January 31st, 2026 - In a move that has surprised and delighted internet users and industry analysts alike, AGBO, the production company helmed by Joe and Anthony Russo, has officially announced a movie adaptation of the iconic Chia Pet. The news, first reported by People magazine, has sent ripples of nostalgia and curiosity through the pop culture landscape.

For those unfamiliar, the Chia Pet first emerged in the 1970s as a novelty ceramic figurine covered in chia seeds. When watered, these seeds sprout, creating a 'fur' of greenery that gives the figurines - typically shaped like animals or pop culture icons - a unique, living appearance. The Chia Pet became a ubiquitous advertisement staple, known for its catchy jingle ("Ch-ch-ch-chia!") and enduring appeal.

The announcement begs the question: how does a quirky, low-tech toy translate to the silver screen in the age of CGI-heavy blockbusters? The Russo brothers, renowned for their work on the Avengers franchise (Captain America: The Winter Soldier, Avengers: Infinity War, Avengers: Endgame), are a somewhat unconventional choice for a project rooted in such nostalgic simplicity. However, their established skill set - seamlessly blending action, comedy, and large-scale spectacle - suggests a surprisingly fitting approach.

Sources close to the production suggest the film won't be a straightforward biographical piece about the Chia Pet's creation (though that story itself has interesting elements, tracing back to a struggling artist named Joe Pedott). Instead, the film is shaping up to be a fantastical adventure centered around the Chia Pets themselves. Early concepts reportedly explore a world where Chia Pets aren't just inert objects, but possess a hidden sentience and a connection to a larger, mystical ecosystem.

"The Russos are really leaning into the inherent weirdness of the Chia Pet," one insider revealed. "Imagine a world where these little guys are guardians of nature, protectors of a forgotten magic, or even... interdimensional travelers. They're aiming for a tone that's both heartfelt and hilarious, similar to Guardians of the Galaxy but with a distinctly earthy, botanical flavor."

Several potential plot threads are being explored. One involves a rogue scientist attempting to exploit the Chia seed's unique properties for nefarious purposes, forcing a team of 'heroic' Chia Pets to rise up and defend their world. Another focuses on a young protagonist who discovers they can communicate with Chia Pets, unlocking a hidden legacy and a prophecy involving the fate of the planet. The film is also expected to feature numerous variations of Chia Pets, from the classic lamb and hippopotamus to more contemporary figures reflecting current pop culture trends.

The challenge, of course, lies in creating visually compelling Chia Pets for the big screen. While practical effects are being considered to retain some of the original toy's tactile charm, it's anticipated that CGI will play a significant role in bringing the Chia Pets to life. Early concept art hints at designs that amplify the seed-sprouting effect, showcasing flowing, bioluminescent foliage and expressive facial features. Some iterations even depict Chia Pets with fully animated bodies and personalities.

Marketing will undoubtedly focus on the nostalgic appeal of the Chia Pet, drawing in those who remember the toy from their childhood. However, the Russos are also acutely aware of the need to attract a new generation of viewers. Trailers are expected to emphasize the action, humor, and visual spectacle, positioning the film as a family-friendly adventure with a unique and memorable premise.

The film's budget is estimated to be around $150 million, a relatively modest sum compared to other blockbuster productions. This suggests the Russo brothers are prioritizing creativity and character development over sheer spectacle, a strategy that has served them well in the past. Production is slated to begin in the spring of 2026, with a projected release date in late 2027.

The Chia Pet movie is a bold and unexpected move that highlights the enduring power of nostalgia and the willingness of Hollywood to embrace unconventional ideas. Whether it blooms into a full-fledged franchise remains to be seen, but one thing is certain: the world is about to witness a cinematic sprouting unlike any other.