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Virgin Media Offers Price Freeze for New Customers

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  Published in Media and Entertainment on Tuesday, February 10th 2026 at 6:56 GMT by The Sun
      Locale: UNITED KINGDOM

London, UK - February 10th, 2026 - In a move offering a degree of stability in a volatile market, Virgin Media continues to offer price freezes to new customers, a strategy initially launched in 2024. While the initial promotion focused on shielding sign-ups from the March 2024 price increases, the practice has evolved, reflecting a broader trend within the UK's broadband and television industry to retain customers amid fierce competition and ongoing economic pressures.

Today, Virgin Media's '12-month price freeze' remains a key acquisition tool, although the terms have adapted. The company is currently offering fixed prices for the initial 12-month contract period to new customers subscribing to specific bundles. This contrasts sharply with the price volatility experienced by many existing customers, who face annual adjustments linked to inflation and additional percentage increases.

The Shifting Sands of Broadband Pricing

The UK broadband market has been turbulent in recent years. Following a period of relatively stable pricing, the cost of living crisis and rising inflation have forced providers to reassess their pricing models. Many, like Virgin Media, initially implemented CPI + X% increases (where X is a percentage added to the Consumer Price Index) which predictably led to customer dissatisfaction. The focus now, particularly for attracting new subscribers, has shifted to the promise of price certainty, at least for the initial contract term.

While Virgin Media's current promotion offers a 12-month respite from price hikes, it's crucial to understand the long-term implications. After the initial year, prices will increase. The current formula, as of February 2026, stipulates a rise in line with the yearly inflation rate plus 3.9%. This means that while customers gain predictability for the first year, they are still susceptible to increases thereafter, mirroring the practices of other major providers like BT, Sky, and TalkTalk.

The 'Mega + Stream Saver' Package: A Closer Look

The primary bundle currently benefiting from the price freeze is the 'Mega + Stream Saver' package. This is a comprehensive offering designed to appeal to households seeking both fast broadband and a wide range of television content. It includes 'MixStream', an entertainment pack boasting a considerable library of on-demand content, and 'WiFi Max', Virgin Media's enhanced wireless connectivity solution designed to handle multiple devices and demanding applications like streaming and gaming. Critically, the package also incorporates access to both Sky Cinema and Sky Sports channels, a significant draw for sports and movie enthusiasts.

As of today, February 10th, 2026, the 'Mega + Stream Saver' package is priced at GBP99 per month for the initial 12-month period. Following the freeze, the monthly cost rises to GBP117. While this represents an increase of roughly 18%, it's important to compare this with the potential increases faced by customers of other providers, many of whom are seeing price jumps exceeding 10% annually.

Beyond Price Freezes: The Competitive Landscape

Virgin Media isn't alone in offering promotional deals. BT has recently introduced similar 'price lock' guarantees, while Sky frequently bundles services and offers discounts for new customers. TalkTalk has focused on value-for-money packages, appealing to budget-conscious consumers. This intense competition is driving innovation, but also leading to complex pricing structures that can be difficult for consumers to navigate.

Experts suggest that the trend towards initial price freezes is likely to continue, as providers prioritize customer acquisition in a saturated market. However, the small print regarding post-freeze price increases remains a crucial point of consideration. Customers are increasingly savvy and are demanding greater transparency from their broadband providers.

Signing Up and What to Watch Out For

Potential customers interested in taking advantage of Virgin Media's price freeze can sign up through the Virgin Media website ([https://www.virginmedia.com/](https://www.virginmedia.com/ - link verified Feb 10, 2026)) or by contacting their customer service team. However, consumers should carefully review the terms and conditions, paying particular attention to the post-freeze pricing structure and any potential early termination fees.

Furthermore, it's vital to assess your individual needs and compare packages from different providers before making a decision. Factors such as download speed, upload speed, data allowance, and the availability of specific channels should all be considered. Several independent comparison websites are available to help consumers make informed choices.

The UK broadband market in 2026 is a complex one, demanding careful consideration and a thorough understanding of the terms and conditions before committing to a contract. Virgin Media's price freeze offers a temporary shield against rising costs, but long-term value ultimately depends on a holistic assessment of price, performance, and service quality.