Five Guys Legacy Stores: Redefining Theme Park Dining

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  Published in Media and Entertainment on Friday, April 10th 2026 at 12:07 GMT by WOFL
      Locale: UNITED STATES

What is a Five Guys Legacy Store?

The "Legacy Store" concept, relatively new for the Five Guys franchise, moves beyond the traditional fast-casual model. These stores aren't just about efficient service; they're designed to be destinations in themselves. The CityWalk location will feature a walk-up window catering to guests wanting a swift, convenient meal, perfectly suited for those eager to get back to the parks. The inclusion of outdoor seating also expands the dining capacity and provides a more relaxed atmosphere, tapping into the increasing demand for al fresco experiences, particularly in Florida's climate. However, the most significant change is the expanded menu.

Traditionally focused solely on burgers, fries, and shakes, the Legacy Store will introduce bottled beer - a strategic move to appeal to a wider demographic. The addition of milkshakes, while a standard Five Guys offering, will likely be promoted more heavily within the context of the upgraded dining experience. This move mirrors trends seen across the theme park industry, where guests are increasingly willing to spend more on food and beverage options that offer a touch of indulgence and variety.

CityWalk's Ongoing Transformation and Universal's Broader Investment

The arrival of the new Five Guys isn't an isolated event. CityWalk has been undergoing a considerable revitalization effort over the past few years, reflecting Universal's commitment to providing a comprehensive entertainment experience that extends beyond the theme parks themselves. The complex functions as a crucial hub for hotel guests, Annual Passholders, and local residents, and Universal is keen to capitalize on this diverse audience.

Beyond the new Legacy Store, Universal has announced a new hotel project within the resort. This expansion of on-site lodging is part of a larger strategy to encourage guests to stay longer and spend more at the resort. More hotels mean more potential diners and entertainment seekers frequenting CityWalk.

Analysts predict that Universal's investment in CityWalk is also a direct response to the increasingly competitive entertainment landscape in Orlando. With Disney also actively upgrading its offerings at Disney Springs and other entertainment complexes vying for tourist dollars, Universal needs to continually evolve to maintain its position. The addition of diverse dining options, like the Five Guys Legacy Store, is a key component of this strategy.

Changing Guest Expectations and the Future of Theme Park Dining

The evolution of CityWalk, and the rise of the Legacy Store concept, highlights a shift in guest expectations. No longer are theme park visitors content with simply grabbing a quick, basic meal. They're looking for immersive experiences, quality ingredients, and a wider range of choices. The demand for customizable options - exemplified by Five Guys' build-your-own burger model - is particularly strong.

The future of theme park dining will likely see even greater emphasis on unique dining experiences, celebrity chef collaborations, and technologically advanced ordering systems. Universal's commitment to continually upgrading CityWalk suggests they are well-positioned to meet these evolving demands and continue to attract visitors seeking a complete entertainment destination.