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Amagi acquires Argoid AI to accelerate AI-driven innovation in the media and entertainment industry

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Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced ... Read More
Amagi, a leader in cloud-based SaaS technology for broadcast and connected TV, has acquired Argoid AI, a company specializing in AI-driven content discovery and personalization. This acquisition aims to enhance Amagi's capabilities in delivering personalized content experiences across various platforms. Argoid AI's technology uses machine learning to analyze viewer behavior and preferences, enabling more targeted content recommendations and dynamic ad insertion. The integration of Argoid AI's solutions into Amagi's offerings is expected to drive innovation in media and entertainment by improving viewer engagement, retention, and monetization strategies. This move also positions Amagi to better compete in the rapidly evolving digital content landscape, where AI and data analytics play a crucial role in understanding and serving audience needs.

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