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NAB Show 2025: Sports media takes center stage with focus on AI, esports and streaming

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A focal point of this year's event is the newly launched Sports Summit: The Future of Sports Rights and Fan Engagement, a three-day series running April 6-8. This program will explore the evolving landscape of sports production, athlete-driven content, name, image and likeness (NIL) opportunities, and direct-to-fan business models.
The NAB Show 2025, taking place from April 13-17 in Las Vegas, will spotlight sports media with a significant focus on AI, esports, and streaming technologies. The event will feature a dedicated Sports Media Pavilion, showcasing innovations in sports broadcasting, including AI-driven content creation, real-time analytics, and enhanced viewer engagement through personalized experiences. Key sessions will explore how AI can revolutionize sports coverage, from automated highlight reels to predictive analytics for game outcomes. Additionally, the show will address the growing esports industry, discussing production techniques, audience engagement strategies, and the integration of traditional sports with esports. Streaming will also be a major theme, with discussions on the latest in streaming platforms, cloud production, and the future of over-the-top (OTT) services, aiming to provide insights into how these technologies are reshaping sports media consumption.

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