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Bigger franchises. Fewer slow-burn hits. Releasing movies is still a messy business

The article from the Los Angeles Times discusses the ongoing challenges in the film industry following the disruptions caused by the COVID-19 pandemic. Despite the return to some semblance of normalcy, releasing movies remains a complex and unpredictable endeavor. Key points include the shift in audience behavior, with streaming services gaining more traction, leading to a hybrid release model where films are available both in theaters and on streaming platforms. The piece highlights how studios are grappling with release strategies, marketing, and audience engagement in this new landscape. It also touches on the financial implications, with box office numbers still not fully recovering to pre-pandemic levels, and the industry's cautious optimism about the future as it adapts to these changes. The article underscores the industry's resilience but also its ongoing struggle to redefine success in a post-COVID world.

Read the Full Los Angeles Times Article at:
[ https://www.latimes.com/entertainment-arts/business/newsletter/2024-12-03/years-after-covid-19-releasing-movies-is-still-a-messy-business-the-wide-shot ]