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MSNBC ratings collapse post-election, Fox News surges as cable faces an uncertain future

^{Published on 2024-12-11 18:24:07 - Los Angeles Times}
 

• Viewers have fled left-leaning MSNBC since Vice President Kamala Harris lost the general election to former President Trump on Nov. 5. The audience for the Comcast-owned channel is down 46% compared to the first 10 months of 2024.

In 2024, Fox News continued to lead the cable news ratings, maintaining its dominance despite a slight dip in viewership from the previous year. The network's success was attributed to its coverage of major political events, including the presidential election, and its ability to adapt to the evolving media landscape. However, the cable news industry as a whole faced significant challenges, with overall viewership declining due to the rise of streaming services, changing viewer habits, and increased competition from digital news platforms. Networks like CNN and MSNBC also experienced declines, prompting them to explore new content strategies, digital expansion, and innovative programming to recapture audience interest. The article highlights the ongoing struggle for cable news to remain relevant in an era where viewers have more choices than ever before.

Read the Full Los Angeles Times Article at:
[ https://www.latimes.com/entertainment-arts/business/story/2024-12-11/fox-news-dominates-2024-ratings-but-cable-news-still-faces-challenges ]

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