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Festivals, streaming, and milestones: India's 2024 social media trends revealed by Sprinklr

The article from Financial Express discusses the 2024 social media trends in India as revealed by Sprinklr, a unified customer experience management platform. Key trends include a significant increase in festival-related content, with Diwali, Holi, and Navratri seeing a surge in posts and engagement. Streaming platforms like Netflix, Amazon Prime, and Disney+ Hotstar have also seen a rise in mentions, reflecting the growing popularity of online content consumption. Additionally, there's a notable trend towards celebrating personal and professional milestones on social media, with hashtags like #NewBeginnings and #AchievementUnlocked gaining traction. The report also highlights the increasing use of social media for customer service, with brands leveraging these platforms for real-time interaction and problem-solving. Lastly, there's a growing emphasis on authenticity and relatability in content, with influencers and brands focusing on genuine engagement rather than just promotional content.

Read the Full The Financial Express Article at:
[ https://www.financialexpress.com/business/brandwagon-festivals-streaming-and-milestones-indias-2024-social-media-trends-revealed-by-sprinklr-3689161/ ]