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Festivals, streaming, and milestones: India's 2024 social media trends revealed by Sprinklr

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The festive season, particularly Diwali, became the focal point for brand engagement, with over 7.2 million conversations
The article from Financial Express discusses the 2024 social media trends in India as revealed by Sprinklr, a unified customer experience management platform. Key trends include a significant increase in festival-related content, with Diwali, Holi, and Navratri seeing a surge in posts and engagement. Streaming platforms like Netflix, Amazon Prime, and Disney+ Hotstar have also seen a rise in mentions, reflecting the growing popularity of online content consumption. Additionally, there's a notable trend towards celebrating personal and professional milestones on social media, with hashtags like #NewBeginnings and #AchievementUnlocked gaining traction. The report also highlights the increasing use of social media for customer service, with brands leveraging these platforms for real-time interaction and problem-solving. Lastly, there's a growing emphasis on authenticity and relatability in content, with influencers and brands focusing on genuine engagement rather than just promotional content.

Read the Full The Financial Express Article at:
[ https://www.financialexpress.com/business/brandwagon-festivals-streaming-and-milestones-indias-2024-social-media-trends-revealed-by-sprinklr-3689161/ ]