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UCLA Diversity Report Finds White Men Dominate Most-Watched Streaming Shows As Lead Actors, Series Creators

The article from Variety discusses a study conducted by UCLA's Entertainment and Media Research Initiative, which found that TV shows featuring diverse casts and women in lead roles tend to attract larger audiences. The study, titled "Inclusion in the Television Industry," analyzed the 2022-2023 season and revealed that shows with casts where at least 41% of actors were from underrepresented racial/ethnic groups had significantly higher median viewership. Additionally, shows with women in key roles, both in front of and behind the camera, also performed better in terms of viewership. The report highlights that diversity not only reflects societal demographics but also drives viewership, challenging the industry's traditional focus on predominantly white male leads. The study also notes a slight increase in diversity in show creators, writers, and directors, although progress remains slow.

Read the Full Variety Article at:
[ https://variety.com/2024/tv/news/ucla-diverse-stories-women-viewership-1236251093/ ]